The Y2K aesthetic is back and Cakeworthy is the latest fashion company to tap into the 2000s nostalgia trend.
The apparel and accessories maker has released a collection based on Neopets, virtual pets that debuted in 1999 and became popular during the 2000s.
The Neopets x Cakeworthy collection features clothing items like flannel, t-shirt, sweater, dress, and onesie. The officially licensed assortment also includes accessories, such as bags and pins, as well as stationery products, like notebooks and sticky notes.
Most of the items in the collection feature printed details of some of the fan-favorite Neopets like Shoyru, Aisha, and JubJub. In-game reminders like “Feed Your Pets,” “Your Neopets Are Still Alive” and “Your Neopets Are Dying” are also printed on some of the items, alongside the iconic Neopets logo.
In addition to Neopets graphics, the collection also features Faeries imageries. In Neopia, the setting of the virtual world of Neopets, Faeries are tiny magical creatures that can bless Neopets with all sorts of powers and abilities. Some of the Faeries featured in the collection are the Air Faerie, Light Faerie, and Dark Faerie.
With prices ranging from $69.95 to $5.95, the entire Neopets x Cakeworthy collection is now available at CakeworthyStore.com.
Launched by Adam Powell and Donna Williams in late 1999, the Neopets website allows users to own virtual pets. The website has two currencies that users can use to purchase virtual items: Neopoints and Neocash. Neopoints can be earned within the site, while Neocash can either be bought with real-world money or won by chance in-game.
Two years after the launch of the Neopets website, a consortium of investors led by Doug Dohring bought a controlling interest in the company. In June 2005, Viacom acquired Neopets Inc. for $160 million. But Viacom sold Neopets to JumpStart Games for an undisclosed amount in March 2014. Fast forward to July 2017, Chinese company NetDragon purchased JumpStart.