Mattel Disney Princess dolls are officially coming back to store shelves in spring 2023, seven years after the toy manufacturer lost the Disney Princess license back in 2016. And to give fans a sneak peek at its new Disney toy offerings, Mattel has unveiled the first batch of Disney Princess dolls and Frozen dolls that will be released this year.
The first wave of Mattel’s extensive 2023 Disney doll selection consists of various single dolls and doll packs (both small and big scales), dollhouses, and other themed playsets based on different Disney Princess movies and the Frozen franchise. There’s a total of 40 different products from the lineup, and below are some of the standout items:
Disney Princess Color Splash Ariel (HLW00)
Drawing inspiration from the classic Disney movie The Little Mermaid, this $16.99 Ariel doll includes a color-change activity, rooted hair, and other accessories.
Disney Princess Ariel & Sisters Storybook Set (HLW96)
With a suggested retail price (SRP) of $26.99, this storybook sets fans up on a mission to recreate the Little Mermaid story from beginning to end. It includes an Ariel mermaid doll in her signature look, as well as Ariel’s six mermaid sisters, namely Attina, Alana, Adella, Aquata, Arista, and Andrina.
Disney Princess Belle’s Tea Time Cart (HLW19)
Set to retail for $22.99, this playset includes a doll of the classic Disney Princess Belle, a pet friend, and other accessories, allowing fans to recreate moments from Beauty and the Beast. The doll’s deluxe costume features patterned prints of roses, which are a nod to the Enchanted Rose that plays an integral part in the movie. The playset comes with a stylish snack cart, a two-tiered cake, and cupcakes. Sadly, no cookies are included.
Disney Princess STORYTIME STACKERS™ Belle’s Castle (HLW92)
Guests are welcome in this $26.99 small-scale doll house that opens to reveal multiple play areas. It comes with a Belle doll dressed in the character’s signature golden yellow outfit, as well as four friends, furniture, and more. It also features a handle for on-the-go play and can connect with other Storytime Stackers™ to expand the kingdom.
Disney Princess Singing Moana Doll (HLW16)
With a price tag of $22.99, this Moana fashion doll sings her signature song How Far I’ll Go and includes rooted hair and removable clothing.
Disney Princess Moana’s Boat Adventure (HLW85)
This $16.99 small-scale playset comes with a floating boat, a Moana doll, and two friend figures from the character’s eponymous 2016 movie. Kids can launch Heihei from the boat with a fun wave feature —just like in the film.
Disney Princess Rapunzel & Flynn Rider Adventure Set (HLW39)
Inspired by the 2010 animated film Tangled, this doll set includes poseable Rapunzel and Flynn Rider dolls wearing their signature outfits from the movie. Kids will love styling the Rapunzel doll’s extra-long golden hair with the included brush and hair accessories. The doll set will retail for $33.99.
Disney Princess Rapunzel & Maximus (HLW23)
This $33.99 toy set includes a Rapunzel doll and a figure of her horse Maximus. The Rapunzel doll wears a full soft-goods dress and has knee articulation for riding her horse. The horse, meanwhile, includes a saddle and reins.
Disney Princess FAIRY-TALE HAIR™ Rapunzel Doll
Priced at $22.99, this magical fashion doll set puts Rapunzel’s beautiful hair in the spotlight. This set lets fans style the 10-inch blonde hair of the princess with 19 different hair accessories, including two color-change hair extension wigs. It also includes a color-change Pascal for additional storytelling play.
Disney Princess Ultimate Princess Collection (HLW43)
With a price tag of $109.99, this unique doll collection includes 13 poseable Disney Princess fashion dolls: Pocahontas, Rapunzel (Tangled), Moana, Jasmine (Aladdin), Tiana (Princess and the Frog), Ariel (Little Mermaid), Snow White, Aurora (Sleeping Beauty), Mulan, Merida (Brave), Raya (Raya and the Last Dragon), Belle (Beauty and the Beast), and Cinderella.
Each doll is dressed in the character’s signature costume, complete with glamorous accessories for a dramatic look. The fabrics of the dolls’ outfits are complemented with adornments like jewelry pieces and tiaras that highlight their natural hairstyles. All dolls in this collection are stunning, but seeing Tiana’s signature outfit, Snow White’s signature dress, and Cinderella’s signature outfit gives a feeling of nostalgia.
Disney Princess PRINCESS CELEBRATION PACK™ (HLW91)
This tea party-themed doll pack includes six small Disney Princess dolls in adorable bodice gowns (and tail in the case of Ariel). Aside from the poseable figures, the set also includes a teapot, 12 cups, and treats to complete the tea-party fun. This toy set will retail for $26.99.
Disney Frozen Singing Doll Assortment (HLW54)
This Frozen singing doll assortment comes in two versions: Anna and Elsa. The Anna doll sings her signature song For the First Time in Forever, while the Elsa doll belts out her iconic tune Let It Go. Each doll will be sold separately for $22.99.
Disney Frozen Frozen Classic Storybook Set (HLX04)
With an SRP of $26.99, this storybook set includes small-scale Anna and Elsa dolls in their signature looks, along with a Kristoff doll, an Olaf figure, as well as Grand Pabbie and Sven figures. The playset comes in a storybook-style package with perforated play pieces that kids can pop out to expand the storytelling fun.
Disney Frozen STORYTIME STACKERS™ Elsa’s Ice Palace (HLX00)
Also priced at $26.99, this small-scale doll house is a replica of Elsa’s Ice Palace where every visitors are welcome. Sharing the same color palette from the movie, the set opens to reveal multiple play areas, plus an Elsa doll, Olaf figure, furniture, and more. It also features a handle for on-the-go play and can connect with other Storytime Stackers™ to expand the kingdom.
Disney Frozen Elsa & Olaf’s Treat Car (HMJ48)
This $33.99 dessert playset includes a beautifully detailed doll in the likeness of Elsa dressed in her signature ice queen outfit, as well as a figure of her snowman sidekick Olaf. The toy set comes with two different colors of dough plus over 10 adorable accessories that allow kids to create realistic-looking treats.
Disney Frozen Elsa & Nokk (HLW58)
Inspired by the epic 2019 Disney movie Frozen 2, this toy set includes a poseable Elsa doll and a figure of Water Nokk. The Elsa fashion doll has bendable knees for riding but the most striking feature of this elegant doll is her highly detailed costume the features patterned, sheer long sleeves. The Water Nokk, meanwhile, looks mythical as it sparkles in shades of icy blue. This toy set has an SRP of $33.99.
Where to buy Mattel’s Disney Princess dolls?
If you don’t have the time or the budget to take your kids to Disney World or Disneyland yet to see the princesses in the flesh, then these affordable yet high-quality dolls are sure to bring smiles to their faces.
These new Disney Princess dolls from Mattel will be sold at toy retailers across the United States, starting early this year. Some of the items from the collection are now available at Entertainment Earth and other e-commerce sites. But for some reason, as of April 2023, the dolls are not yet available on shopDisney.
Back in January 2023, Mattel’s official Instagram account started making a series of posts announcing the availability of the new Disney princess dolls.
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Why did Mattel stop making Disney dolls?
Mattel has been manufacturing toys based on the Disney Princess line and the Frozen franchise for about 20 years. The toymaker, however, lost the Disney Princess license to its rival company Hasbro in 2016, causing a period of financial troubles at Mattel and multiple executive turnovers within the company.
But in January 2022, Mattel president and chief operating officer Richard Dickson proudly announced that they have recouped the rights to make Disney Princess toys, with brand new items set to become available for purchase at the beginning of 2023. Mattel said at the time that its Disney Princess business will be managed by the same group that oversees its Barbie franchise.
Is Barbie a part of Disney?
No. Barbie is not a part of Disney. Though Barbie appeared in Toy Story movies, the iconic doll brand is owned by Mattel. Some people think Barbie is part of Disney because Mattel, as mentioned above, manufactures both Barbie dolls and Disney Princess toys.