Mattel Disney Princess dolls are officially coming back to store shelves in spring 2023, seven years after the toy manufacturer lost the Disney Princess license back in 2016. And to give fans a sneak peek at its new Disney toy offerings, Mattel has unveiled the first batch of Disney Princess dolls and Frozen dolls that will be released this year.
The first wave of Mattel’s extensive 2023 Disney doll selection consists of various single dolls and doll packs (both small and big scales), dollhouses, and other themed playsets based on different Disney Princess movies and the Frozen franchise. There’s a total of 40 different products from the lineup, and below are some of the standout items:
Disney Princess Color Splash Ariel (HLW00)
Inspired by the classic Disney movie The Little Mermaid, this $16.99 Ariel doll includes a color-change activity, rooted hair, and other accessories.
Disney Princess Ariel & Sisters Storybook Set (HLW96)
With a suggested retail price (SRP) of $26.99, this storybook set lets fans recreate the Little Mermaid story from beginning to end. It includes an Ariel mermaid doll in her signature look, as well as Ariel’s six mermaid sisters, namely Attina, Alana, Adella, Aquata, Arista, and Andrina.
Disney Princess Belle’s Tea Time Cart (HLW19)
Set to retail for $22.99, this playset includes a Belle doll, a pet friend, and other accessories, allowing fans to recreate moments from Beauty and the Beast.
Disney Princess STORYTIME STACKERS™ Belle’s Castle (HLW92)
This $26.99 small-scale doll house is a castle that opens to reveal multiple play areas. It comes with a Belle doll, four friends, furniture, and more. It also features a handle for on-the-go play and can connect with other Storytime Stackers™ to expand the kingdom.
Disney Princess Singing Moana Doll (HLW16)
With a price tag of $22.99, this Moana fashion doll sings her signature song How Far I’ll Go and includes rooted hair and removable clothing.
Disney Princess Moana’s Boat Adventure (HLW85)
This $16.99 small-scale playset comes with a floating boat, a Moana doll, and two friend figures from the character’s eponymous 2016 movie. Kids can launch Heihei from the boat with a fun wave feature —just like in the film.
Disney Princess Rapunzel & Flynn Rider Adventure Set (HLW39)
Inspired by the 2010 animated film Tangled, this doll set includes poseable Rapunzel and Flynn Rider dolls wearing their signature outfits from the movie. Kids will love styling the Rapunzel doll’s extra-long golden hair with the included brush and hair accessories. The doll set will retail for $33.99.
Disney Princess Rapunzel & Maximus (HLW23)
This $33.99 toy set includes a Rapunzel doll and a figure of her horse Maximus. The Rapunzel doll wears a full soft-goods dress and has knee articulation for riding her horse. The horse, meanwhile, includes a saddle and reins.
Disney Princess Ultimate Princess Collection (HLW43)
With a price tag of $109.99, this doll collection includes 13 poseable Disney Princess fashion dolls: Pocahontas, Rapunzel, Moana, Jasmine, Tiana, Ariel, Snow White, Aurora, Mulan, Merida, Raya, Belle, and Cinderella.
Disney Princess PRINCESS CELEBRATION PACK™ (HLW91)
This tea party-themed doll pack includes six small Disney Princess dolls in their sparkling signature looks. Aside from the poseable figures, the set also includes a teapot, 12 cups, and treats to complete the tea-party fun. This toy set will retail for $26.99.
Disney Frozen Singing Doll Assortment (HLW54)
This Frozen singing doll assortment comes in two versions: Anna and Elsa. The Anna doll sings her signature song For the First Time in Forever, while the Elsa doll belts out her iconic tune Let It Go. Each doll will be sold separately for $22.99.
Disney Frozen Frozen Classic Storybook Set (HLX04)
With an SRP of $26.99, this storybook set includes small-scale Anna and Elsa dolls in their signature looks, along with a Kristoff doll, an Olaf figure, as well as Grand Pabbie and Sven figures. The playset comes in a storybook-style package with perforated play pieces that kids can pop out to expand the storytelling fun.
Disney Frozen STORYTIME STACKERS™ Elsa’s Ice Palace (HLX00)
Also priced at $26.99, this small-scale doll house is a replica of Elsa’s Ice Palace. The set opens to reveal multiple play areas, plus an Elsa doll, Olaf figure, furniture, and more. It also features a handle for on-the-go play and can connect with other Storytime Stackers™ to expand the kingdom.
Disney Frozen Elsa & Olaf’s Treat Car (HMJ48)
This $33.99 dessert playset includes an Elsa Doll in her signature ice queen outfit and a figure of her snowman sidekick Olaf. The toy set comes with two different colors of dough plus over 10 adorable accessories that allow kids to create realistic-looking treats.
Disney Frozen Elsa & Nokk (HLW58)
Inspired by the epic 2019 Disney movie Frozen 2, this toy set includes a poseable Elsa doll and a figure of Water Nokk. The Elsa fashion doll has bendable knees for riding and wears her signature light blue dress from the movie. The Water Nokk, meanwhile, sparkles in shades of icy blue. This toy set has an SRP of $33.99.
Where to buy Mattel’s Disney Princess dolls?
The new Disney Princess dolls from Mattel will be sold at toy retailers across the United States, starting early this year. Some of the items from the collection are already available for preorder at Entertainment Earth.
Check out the first batch of Disney Princess dolls and Frozen toys from Mattel that will hit store shelves early this year.
Why did Mattel stop making Disney dolls?
Mattel has been manufacturing toys based on the Disney Princess line and the Frozen franchise for about 20 years. The toymaker, however, lost the Disney Princess license to its rival company Hasbro in 2016, causing a period of financial troubles at Mattel and multiple executive turnovers within the company.
But in January 2022, Mattel president and chief operating officer Richard Dickson proudly announced that they have recouped the rights to make Disney Princess toys, with brand new items set to become available for purchase at the beginning of 2023. Mattel said at the time that its Disney Princess business will be managed by the same group that oversees its Barbie franchise.
Is Barbie a part of Disney?
No. Barbie is not a part of Disney. Though Barbie appeared in Toy Story movies, the iconic doll brand is owned by Mattel. Some people think Barbie is part of Disney because Mattel, as mentioned above, manufactures both Barbie dolls and Disney Princess toys.
