Lucky Charms Launches New Cereal Featuring Its Biggest Rainbow Marshmallow Yet

The new Lucky Charms cereal also contains three times more rainbow charms than the original

Lucky Charms Jumbo Rainbows Cereal, Lucky Charms Just Magical Marshmallows with Jumbo Rainbows, and Lucky Charms Rainbow Sprinkles | ©Image Credit: General Mills
Lucky Charms Jumbo Rainbows Cereal, Lucky Charms Just Magical Marshmallows with Jumbo Rainbows, and Lucky Charms Rainbow Sprinkles | ©Image Credit: General Mills

Lucky Charms, the cereal that’s been enchanting mornings for generations, is taking its iconic rainbow to new heights. Literally. Get ready to feast your eyes (and tastebuds) on a brand-new Lucky Charms cereal, featuring not only the biggest rainbow marshmallow yet, but also a triple dose of those beloved rainbow charms. Yes, you read that right. More rainbows, more magic, and more of what makes Lucky Charms a breakfast staple.

Introducing Lucky Charms Jumbo Rainbow Cereal

This year, Lucky Charms is making breakfast even more enchanting with Lucky Charms Jumbo Rainbow Cereal. This exciting new release features three times more rainbow charms, which are now bigger than ever.

But the magic doesn’t stop there! Lucky Charms Just Magical Marshmallows is making a grand return with a limited-edition pouch filled with Lucky Charms most beloved marshmallow charms—including hearts, stars, horseshoes, clovers, blue moons, unicorns, red balloons, and now, the all-new Jumbo Rainbow charm.

For the uninitiated, Lucky Charms Just Magical Marshmallows are special packs that contain only the iconic marbits (marshmallow pieces) from Lucky Charms cereal—without the oat pieces. These marshmallow-only bags allow fans to enjoy the colorful, sugary charms on their own. They are typically released as limited-time products and have come in different packaging sizes over the years.

Lucky Charms Jumbo Rainbow Cereal and Lucky Charms Just Magical Marshmallows with Jumbo Rainbows will be available nationwide in April. The cereal will be priced at $5.69, while the marshmallow-only pack will retail for $4.98.

Celebrate St. Patrick’s Day with the New Lucky Charms Rainbow Sprinkles

Alongside the launch of Lucky Charms Jumbo Rainbow Cereal, the beloved cereal brand is introducing another exciting treat just in time for St. Patrick’s Day—Lucky Charms Rainbow Sprinkles! This festive new cereal features a delicious birthday cake flavor with colorful confetti sprinkles, turning every bite into a joyful explosion of fun. Whether enjoyed in a bowl with milk, as a crunchy snack, or as a whimsical topping for your favorite treats, Lucky Charms Rainbow Sprinkles makes every moment a little more magical.

Lucky Charms Rainbow Sprinkles Cereal is available now at Walmart and will roll out nationwide in April, with a starting price of $5.69.

“We know families can always use a little extra magic in their mornings,” said Brandon Tyrrell, Senior Marketing Manager at General Mills, in a press release, announcing the launch of the new Lucky Charms products. “Whether it’s making every day a celebration with Rainbow Sprinkles, or bringing a few more smiles with the larger-than-life Jumbo Rainbow marshmallows, we hope these colorful new versions of Lucky Charms bring more joy, more fun, and of course, more magic to the breakfast table.”

Source: All Recipes