Called The Nexus Level Doughnut, the sweet snack is made with Krispy Kreme’s irresistible light and fluffy dough with a rich and gooey brownie batter, dipped in icing and decorated with the iconic Xbox logo.
The Xbox doughnuts will be sold at Krispy Kreme stores, cabinets, and online across the UK and Ireland starting August 2nd until August 22nd. A single doughnut will be priced at £2.10 (nearly $3), while a dozen will be available for £14.45 (about $20).
Krispy Kreme announced The Nexus Level Doughnut with a playful marketing video starring a fictional group of innovators that describes the yummy treat as if it’s a tech product. It features a creative director named “Kristina Kareem” and a quality assurance guru named “Xavier Boxell.”
Welcome to the next generation
Introducing… The Nexus Level Doughnut
— Krispy Kreme UK (@krispykremeUK) July 28, 2021
As part of its collaboration with Microsoft, Krispy Kreme is also giving away 120 Xbox Series S consoles. For a chance to win one of the consoles, fans in the UK and Ireland will need to purchase a promotional dozen of Krispy Kreme doughnuts, find the code inside the promotional pack, and enter it here from August 2nd to August 22nd. Customers will also get one month of Xbox Gamepass Ultimate with their initial entry.
The Xbox brand made its debut back in November 2001 with the launch of the original Xbox console. The original Xbox console, which is the first video game console offered by an American company after the Atari Jaguar stopped sales in 1996, reached over 24 million units sold as of May 2006.