Krispy Kreme has officially kicked off the holiday season with the launch of its new Let It Snow doughnut collection.
Available for a limited time starting this Black Friday at participating Krispy Kreme locations across the U.S., the Let It Snow collection features three new festive doughnuts and two returning holiday classics beautifully packed in a limited-edition box. Check out the description for each of the doughnuts below:
New Poppy Penguin Doughnut: Filled with Original Kreme, dipped in icing and blue sanding sugar, decorated with Kreme and a penguin fondant piece
New Snowman Smile Doughnut: An Original Glazed Doughnut dipped in white icing and decorated like a snowman with icing and a fondant piece
New Snowy Sprinkle Doughnut: An Original Glazed doughnut dipped in blue icing and topped with a snowflake sprinkle blend
Returning Santa Belly Doughnut: Filled with Chocolate Kreme, dipped in red icing, and decorated like the Big Guy with icing and a belt fondant piece
Returning Chocolate Iced with Holiday Sprinkles Doughnut: An Original Glazed doughnut dipped in chocolate icing and topped with a holiday sprinkle blend
“There’s nothing like the season’s first snow to say the holiday season is here!,” Krispy Kreme chief marketer Dave Skena said in a press release. “This year, we’re tapping into the anticipation of wintry, holiday fun with our snowy holiday collection.”
Also launching on Friday is Krispy Kreme’s Black Friday doughnut and coffee giveaway. Anyone who stops at a Krispy Kreme shop or drive-thru on Friday will get an Original Glazed doughnut and a small brewed coffee absolutely for free ― no purchase required.
Krispy Kreme has also announced the December 12th return of its Day of the Dozens promotion, in which customers can get an Original Glazed dozen for just $1 with the purchase of any dozen.