Introducing Jif Peanut Butter and Chocolate: The first new Jif flavor in nearly 10 years

Everything we know about the new Jif Peanut Butter and Chocolate Flavored Spread

Jif Peanut Butter and Chocolate Flavored Spread

Peanut butter lovers, rejoice! Jif, the iconic peanut butter brand, is finally gracing store shelves with a brand new flavor – and it’s a classic combination we’ve all been craving. After nearly a decade of sticking to their creamy and crunchy staples, Jif is unveiling Jif Peanut Butter and Chocolate (PB&C) Flavored Spread, promising the perfect harmony of creamy peanut butter with delicious chocolatey swirls. Read on to learn more about this exciting new addition to the Jif family!

What does the Jif Peanut Butter and Chocolate Flavored Spread taste like?

Jif Peanut Butter and Chocolate Flavored Spread for pancakes
Jif Peanut Butter and Chocolate Flavored Spread for pancakes

Made using an innovative new formula, the Jif Peanut Butter and Chocolate Flavored Spread combines the creamy, peanutty, goodness of Jif Peanut Butter with the sweetness of a chocolate flavored spread.

With 50% less sugar than the leading hazelnut spread with cocoa, Jif Peanut Butter and Chocolate Flavored Spread has a thick smooth texture that is easy to spread, making it the perfect topping for desserts, snacks, and meals

Jif Peanut Butter and Chocolate Flavored Spread ingredients
Jif Peanut Butter and Chocolate Flavored Spread ingredients
Jif Peanut Butter and Chocolate Flavored Spread Nutrition Facts
Jif Peanut Butter and Chocolate Flavored Spread Nutrition Facts

When will the Jif Peanut Butter and Chocolate Flavored Spread be available?

The Jif Peanut Butter & Chocolate Flavored Spread will be available on Amazon beginning May 1, 2024, in Jar (15oz) and To-Go Cups (1.1oz). National and regional retailers will receive the new product throughout the Spring and Summer.

Do peanut butter and chocolate go well together?

Overwhelmingly, yes, peanut butter and chocolate are considered a match made in heaven. Here’s why:

Flavorful Fusion: The sweetness of chocolate perfectly complements the salty richness of peanut butter. It’s a classic example of contrasting tastes creating a harmonious experience.

Scientific Support: Science backs up this deliciousness! The concept of “dynamic sensory contrast” explains how the smooth chocolate and the contrasting crunch of peanuts creates a pleasurable sensation on the tongue

Familiar Favorite: The combination has been around for decades, gracing candies like Reese’s and countless cookies and desserts. This long history makes it a familiar and universally appealing flavor pairing.

How did Jif start?

Jif’s history is a journey of innovation and competition in the peanut butter world:

Origins (1950s): Jif wasn’t born as Jif. It began as a reformulation of another brand, Big Top peanut butter, acquired by Procter & Gamble (P&G) in 1955. P&G aimed to compete with established brands like Skippy and Peter Pan.

Birth of Jif (1956): P&G’s team created a new recipe with a smoother texture and a sweeter taste by using hydrogenation (less common today) and adding sugar and molasses.  This reformulated product was then named Jif and launched for testing in select markets in 1956.

National Debut (1958): After successful testing, Jif, in both creamy and crunchy styles,  made its big debut on store shelves nationwide in 1958.

Marketing Magic (1960s-1980s): Jif’s iconic slogan, “Choosy mothers choose Jif,”  launched in the 1960s and became a massive success, solidifying Jif’s place as a top peanut butter brand. The slogan was later updated to “Choosy moms choose Jif” in the late 1980s to reflect changing language.

Expanding the Family (1970s-present): Jif wasn’t content with just creamy and crunchy. Throughout the years, they’ve introduced various options like Extra Crunchy (1974), Simply Jif (reduced sodium and sugar, 1991), and Reduced Fat Jif (1994).

Jif Today: Jif, now owned by The J.M. Smucker Company since 2001, remains a household name and a top contender in the peanut butter market.

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