Impossible Foods is officially expanding its product portfolio with the launch of Impossible Pork and Impossible Sausage at the Consumer Electronics Show (CES) in Las Vegas this week.
Both made from plants, Impossible Pork and Impossible Sausage are Impossible Foods’ first all-new products since the 2016 debut of its smash-hit Impossible Burger.
Though plant-based, Impossible Pork looks like ground pork, cooks like ground pork, and most importantly, tastes like ground pork. Like ground meat from pigs, Impossible Foods’ ground pork has a mild savory flavor with delicate depth and richness of umami without being gamey or overpowering.
Impossible Pork contains no gluten and cholesterol and is produced without animal hormones and antibiotic. It’s very versatile as well, and can be cooked easily in the steamer, oven, charbroiler, flat-top grill or sauté pan, making it perfect for any ground pork dish, including spring rolls, stuffed vegetables, dumplings, wantons, or sausage. See images in the gallery below:
Produced with a tiny fraction of the environmental impact of animal-derived pork, Impossible Pork is also designed to be eligible for kosher and halal certification if produced in a kosher- or halal-certified plant.
Meanwhile, though very much similar to Impossible Pork, Impossible Sausage is a pre-seasoned product that is meant to be used in any recipe or dish that calls for animal-derived sausage. It is set to debut in the form of Impossible Croissan’wich later this month exclusively at 139 Burger King restaurants in five test regions: Savannah, Georgia; Lansing, Michigan; Springfield, Illinois; Albuquerque, New Mexico; and Montgomery, Alabama. The limited-time Impossible Croissan’wich features a toasted croissant, egg, cheese, and of course, Impossible Sausage.
“Impossible Foods cracked meat’s molecular code — starting with ground beef, which is intrinsic to the American market. Now we’re accelerating the expansion of our product portfolio to more of the world’s favorite foods,” said Impossible Foods’ CEO and founder Dr. Patrick O. Brown in a statement. “We won’t stop until we eliminate the need for animals in the food chain and make the global food system sustainable.”
Impossible Foods will be giving away about 25,000 samples of Impossible Pork and Impossible Sausage at CES from January 7th-10th. An Impossible Foods pop-up restaurant will operate during the said dates in the Central Plaza of the Las Vegas Convention Center.