Hot Wheels has partnered with paralympic athlete Aaron Wheelz for its first-ever remote-controlled wheelchair toy.
Hot Wheels R/C Aaron Wheelz Wheelie Chair
Launched earlier today, the Hot Wheels R/C Aaron Wheelz Wheelie Chair includes a built-in action figure, made in the likeness of Aaron Wheelz, a remote control, and a ramp that allows the toy to perform epic jumps. The toy also boasts a “wheelie boost” feature with a stunt bar, which gives an extra kick to the wheelchair, with its top speed reaching more than 10 kph.
This collaboration between Hot Wheels and Aaron Wheelz is part of the toy brand’s initiative to inspire kids to embrace the challenger spirit, and to pursue their dreams no matter what obstacles they may face. With this innovative toy, Hot Wheels is hoping for kids to learn that a wheelchair can be a tool and that differences don’t create limitations if you lead with your individual spirit, determination, and desire.
Priced at $49.99, the Hot Wheels R/C Aaron Wheelz Wheelie Chair is exclusively available at Amazon.
This remote-controlled wheelchair toy includes a built-in action figure, made in the likeness of Aaron Wheelz
Who is Aaron Wheelz?
Aaron Wheelz, whose real name is Aaron Fotheringham, is a five-time Wheelchair Motocross World Champion known for performing the most epic spins and jumps from his wheelchair.
Born with spina bifida, a condition that affects spinal cord development, Aaron Wheelz has overcome his challenges to win the WCMX World Championships five times and recently executed the first Wheelchair Flair/backflip 180. He is the living embodiment of the Hot Wheels spirit, inspiring others to see their own challenges in a new way.
To celebrate the launch of the Hot Wheels R/C Aaron Wheelz Wheelie Chair earlier today, Aaron Wheelz performed incredible stunts on a life-size skate ramp outside of Mattel Headquarters in El Segundo, which was attended by adults and children with disabilities. The first 50 guests at the event received a free remote-controlled toy of their own.
A day before the May 3rd launch, Aaron Wheelz also dropped by a children’s hospital to visit some of the patients, giving them the first spin with the Hot Wheels R/C Aaron Wheelz Wheelie Chair.