The portfolio of Hasbro Inc. is already outstanding and the toy and board game company’s latest addition has made it even more phenomenal. It has bought Power Rangers in a cash-and-stock deal which has been valued at around $500 million.
Hasbro is no stranger to big brands. It already owns Transformers and it also owns the rights to make Marvel and Star Wars toys already. Nonetheless, I think we can all agree that, even for a brand that well-known, the amount they are paying for Power Rangers is a Mighty Morphin price.
It’s hard to doubt the staying power of the rangers though. They made their TV debut back in 1993 and are currently in their 25th season of their show. It also has a massive international fanbase and has spawned several movies… some of which should never see the light of day again.
As part of the purchase, Hasbro is paying around $230 million in cash and will issue $270 million in stock. This price includes $22.5 million they have already paid for the rights to make all Power Ranger toys.
Earlier this year, Hasbro announced that they’d be the master toy licensee for Power Rangers. Bandai had held the rights for the previous 25 years.
This was a massive coup for the organization, with many analysts estimating that Power Rangers toys garnered around $200 million last year. Hasbro had a revenue of $5.2 billion last year.