There’s no denying the popularity of K-pop, K-dramas, and other entertainment coming out of Korea (K-content) these days, especially among gen-Z fans located in the Americas, Europe, and SouthEast Asia. But have fans ever wondered how they can become a K-pop star too?
Korean record label Frontrow wants to tap into this audience with an app (mobile and web) called The Director – a virtual educational platform for overseas K-content fans aspiring to work in the K-content industry.
Simultaneously, The Director provides Korean content creators an opportunity to connect with overseas K-content fans to explore new business and growth opportunities outside of Korea.
Besides giving K-content fans the chance to learn more about Korean culture, Frontrow is actively developing educational content for The Director, covering topics such as K-pop music production, choreography, and video direction.
Right now, the educational content available in The Director consists primarily of curated motivational speeches by various professionals in the K-content industry, but Frontrow plans to add virtual masterclass-like courses and lessons in the future.
The idea is for the app to incubate and mentor new talent for the K-content industry from this large pool (200 million strong) of highly-motivated overseas K-content fans.
The educational content in The Director will remain free for the first year, but Frontrow is currently looking into monetizing the app with a $10-$15 per month subscription fee. In addition, the company is exploring ways of adding ticket and merchandise sales right inside the app by partnering with K-content artists, like UK-based K-pop (and Frontrow) artist Kaachi.
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