Coca-Cola with Coffee finally arrives in the U.S. and it comes in three flavors

The soda is infused with Brazilian coffee and is available in dark blend, vanilla, and caramel flavors

Coca-Cola with Coffee

Always torn between reaching for a soft drink or a coffee for your afternoon caffeine pickup? Well now, you no longer have to pick one over the other, as you can have both with Coca-Cola with Coffee.

First announced last July, Coca-Cola with Coffee is now available in ready-to-drink coffee aisles at stores across the U.S. Infused with Brazilian coffee, Coca-Cola with Coffee comes in three signature flavors: dark blend, vanilla, and caramel. The product range also includes Zero Sugar versions of the dark blend and vanilla flavors.

Coca-Cola with Coffee comes in 12-ounce cans, each containing 69 mg of caffeine. For comparison, the same serving of a regular Coke has 34 mg of caffeine and a Diet Coke has 46 mg. The average cup of coffee, meanwhile, has 95 mg of caffeine.

A single 12-ounce can of Coca-Cola with Coffee retails for about $2.32.

The U.S. is the 50th country to launch Coca-Cola with Coffee, which was piloted in Japan in 2018. As to why it took a couple of years before the hybrid drink launched in the U.S., Coca-Cola said in a news release that it tailors the beverage’s recipe and packaging mix in each country to “meet local tastes.”

Brandan Strickland, brand director of trademark at Coca-Cola in North America, said the company spent about two years testing the latest product in the U.S. ahead of the launch. “It’s not just testing a product and a formula, but it’s also making sure that we have the right packaging, that we’re really understanding what consumers want in the drink,” said Strickland.

In preliminary consumer testing, more than 80% of consumers who tried Coca-Cola with Coffee said they would buy it. They are also equally excited to stock the new offering.

This is not the first time Coca-Cola has released a soft drink with coffee in the U.S. Back in 2006, the company launched Coca-Cola Blak, a coffee-flavored version of the regular Coke. The drink was a complete flop that the company discontinued the product two years later. According to reviews, Coca-Cola Blak had a brutal aftertaste.

Meanwhile, Coca-Cola’s competitor Pepsi was supposed to launch Pepsi Café Original and Pepsi Café Vanilla last year, but in a statement to USA TODAY, high consumer demand for Pepsi’s core and existing portfolio impacted the release of its line of coffee-infused soft drink. Pepsi said it is looking to roll out the new flavors sometime this year.

Sources: CNN, USA Today
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