Proctor & Gamble Co. (P&G) has released a new Charmin toilet paper roll that is particularly designed to appeal to millennials and aging consumers who live alone and have limited storage space.
Called the Charmin Forever Roll, this toilet paper roll is nearly three times the size of a conventional toilet paper roll. A P&G executive told The Wall Street Journal that each roll of the Forever Roll can last a single-person household up to three months, adding that it only requires half of the storage space that a usual roll occupies.
The same 2-Ply Ultra Soft that Charmin fans know and love, the Forever Roll comes in two sizes: single-user and multi-user. The single-user variant is 8.7 inches in diameter and sells for $5.49. The multi-user variant, on the other hand, measures 12 inches in diameter and retails for $9.99.
There’s also a Forever Roll starter kit available on Charmin’s website. Each starter kit consists of three rolls of Forever Roll and hardware of your choice: a brushed stainless steel free-standing toilet paper holder, a screw-in wall mount toilet paper holder, and an adhesive wall mount toilet paper holder.
A starter kit with three single-user Forever Roll costs $16.47, while a starter kit with three multi-user Forever Roll has a price tag of $29.97.
According to The Wall Street Journal, the Charmin Forever Roll is a proof that manufacturers like P&G are thinking of new ways to package their products to accommodate the growing number of Americans who are living on their own, especially those that belong to Generation Y who are still single and have no kids.