This January 2021, The Consumer Electronics Show (CES) will, for the first time ever, be all-digital as announced by the Consumer Technology Association (CTA) on Monday.
Normally hosted in Las Vegas, CES is the world’s largest tech trade show and has become a mainstay event for professionals and consumers alike. It’s been known to gather tens of thousands of people who closely interact through the event’s conferences, meetings, and networking events. Last year’s CES was able to push through just before the coronavirus became a global health crisis while other big conventions, like the Mobile World Congress, were canceled.
At this moment, the virus is still widely present and still spreading in the US. The CTA has since then concluded that it would not be possible or even safe to hold a live, in-person event next year.
With that, CES 2021 has been designed in a new digital space that will offer a “highly personalized” experience wherever in the world participants may be. There will still be keynotes and conferences from the world’s tech leaders, product showcases and live demos, and even meetings and networking opportunities.
The CTA says that the all-digital CES 2021 will be a “unique experience” for the tech industry and its community will still be able to share ideas, introduce and experience new products and devices all from the safety of their own homes.
The association aims to return to Las Vegas for CES 2022, combining the best elements of both the digital and live experiences.