Alex Morgan is the latest celebrity to get a Barbie doll in her likeness.
The soccer star took to social media on Tuesday to officially announce the launch of her own Barbie. Part of the doll brand’s Role Model Series, which aims to inspire young girls that they can be anything they want to be, the Alex Morgan Barbie doll comes in a red, white and blue uniform with the athlete’s name printed on the back of her jersey. They toy also wears removable cleats and the striker/center forward’s signature pink headband. To recreate Morgan’s on-field moments, the doll is fully posable and comes with a pint-sized soccer ball.
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So excited to finally announce that I have my own @Barbie! Collaborating in every step to create the Alex Morgan Barbie doll as part of the Role Model Collection was very important to me. I'm so proud to finally share my doll with you all. Available now at Target! Link in bio.
During a recent People’s Instagram Live, Morgan admitted that she had a “hard” time keeping her Barbie news a secret, but is now delighted to finally spread the word. “[I’m happy] just to see what Barbie has been able to do to give us all a platform to give the [younger] generation that reality of being the next Alex Morgan,” the 31-year-old athlete said. “I’m so proud to be a Barbie.”
Morgan was hands-on on the development of her doll. “I feel like I worked really hard in helping design this and making it as real as possible,” she said. “I tried to make it exactly as I would be on the soccer field, and I feel like they completely nailed it.”
Morgan ― who is honored as a Barbie “Shero,” a woman who has broken boundaries to inspire the next generation of girls ― helped the U.S. women’s national soccer team, including co-captains Megan Rapinoe and Carli Lloyd, win FIFA Women’s World Cup championship in 2019. Morgan was also named ESPY female athlete of 2019, and appeared on the cover of Time Magazine in the same year.
Morgan joins the ever-growing list of Barbie role models that already includes shotputter Dame Valerie Adams, skateboarder Nyimas Bunga Cinta, wheelchair racing para-athlete Madison de Rozario, diving champion Wu Minxa, surfer Shino Matsuda, sabre fencer Olga Kharlan, and many others.
The Alex Morgan Barbie doll is currently available on Barbie.com and Target for $29.99