From dominating the boards to redefining game-day style, Angel Reese is officially cementing her status as a cultural powerhouse. Mattel and Reebok have joined forces to give the WNBA superstar the ultimate honor — a custom Barbie Signature doll outfitted in a vibrant, Barbie-pink pair of her signature Reebok Angel Reese 1 kicks that fans can actually buy for themselves. But this historic collaboration goes far beyond cute sneakers and collectible dolls; it’s a full-throttle celebration of confidence, fashion, and empowering the next generation. Read on to find out where you can score the collection, how to step inside Angel’s life-sized “Dream Closet” this weekend, and why this game-changing partnership is making waves far beyond the court.
A game-changer beyond the court
While Angel Reese continues to rewrite record books in professional basketball, her influence off the hardwood is proving just as transformative. As an entrepreneur, fashion icon, and philanthropist, Reese has built a platform rooted in unapologetic self-expression and community empowerment.
Through the Angel C. Reese Foundation, she actively champions equity for young girls and underrepresented youth, expanding access to sports, education, and financial literacy. Her latest venture with Mattel and Reebok isn’t just another endorsement deal — it’s a celebration of a trailblazer who refuses to fit inside a single box.
“Barbie honors role models who inspire girls to imagine what’s possible,” said Nathan Baynard, Vice President and Head of Barbie at Mattel. “From her on-court achievements and entrepreneurial leadership to her tireless advocacy for girls, Angel Reese is helping children see that confidence, ambition, and resilience can open countless doors. We’re proud to honor her through our Barbie Signature doll and collaboration with Reebok.”
Barbie Signature Angel Reese doll
The new Barbie Signature Angel Reese Doll captures the superstar’s vibrant energy and signature game-day aesthetic. Modeled directly after her likeness, the doll serves as a tangible reminder to young fans that athletic excellence and high fashion go hand-in-hand.
For Reese, seeing herself immortalized in toy aisles carries deep personal meaning.
“Having my own Barbie doll is a true dream come true for me,” Reese shared. “It’s such an incredible honor because it’s about showing girls that there are no limits to what they can achieve. I’ve never let anyone else define what’s possible for me, and every challenge I’ve faced has only made me stronger. I hope this doll reminds girls to be unapologetically themselves, embrace every part of who they are, and go after their dreams with confidence.”
Reebok Angel Reese 1 ‘Barbie’ basketball shoe
Complementing the doll’s release is the Reebok Angel Reese 1 ‘Barbie’ Basketball Shoe, a striking blend of on-court tech and expressive street style. Styled in a vibrant Barbie-pink colorway, the performance sneaker features subtle pink accents and custom co-branded detailing across the tongue and sockliner.
Designed to match Reese’s dynamic playing style, the footwear line comes in both adult and kids’ sizing so fans of all ages can rock her signature look.
“We’re proud to see her Barbie doll debut wearing Angel Reese 1 basketball shoes in this vibrant new Barbie colorway and to bring that same style directly to fans,” said Todd Krinsky, CEO of Reebok. “This moment celebrates Angel’s impact on sport, style, and culture while giving fans the chance to match Angel’s iconic look and be part of the moment.”
Step inside the Angel Reese ‘Dream Closet’
To celebrate the launch, Barbie and Reebok are bringing fans directly into Reese’s world during All-Star Weekend in Chicago. Hosted at the TOGETHXR House—a women’s sports media brand co-owned by Reese—the immersive Angel Reese Dream Closet activation opens its doors on Friday, July 24, and Saturday, July 25, from 12:00 p.m. to 5:00 p.m. CT.
Visitors can:
- Pose inside a life-sized Barbie box.
- Get an exclusive up-close look at the new doll and Reebok sneakers.
- Shop a limited-edition apparel capsule designed in collaboration with Reese, featuring custom jerseys, graphic tees, and headwear styled after her doll’s game-day fit.
Where to buy: Release dates and retailers
Fans looking to add the new collection to their wardrobe or display shelf won’t have to wait long. The Angel Reese Barbie Signature Doll is available starting today, sold exclusively in-store at Target, as well as online at Target, Walmart, Amazon, and the Mattel Shop.
If you’re eyeing the footwear, the Reebok Angel Reese 1 “Barbie” Basketball Shoes drop on August 3 at 10:00 a.m. ET, with pairs available on Reebok.com, DICK’s Sporting Goods, and Foot Locker. Finally, the limited-edition apparel capsule — featuring custom jerseys, tees, and headwear — can be picked up in person at the Chicago pop-up or ordered online directly through TheAngelReese.com.
Barbie takes over Game Day
The celebrations won’t stop in Chicago. On August 3, the Atlanta Dream — Reese’s home team — will host an official Barbie Game Day at State Farm Arena during their matchup against the Las Vegas Aces.
Fans attending the game can grab special ticket packages featuring exclusive co-branded merchandise, including an Angel Reese #5 Barbie Game Day x Dream Jersey, a custom Tie Back Headband, and a Barbie Dream Clear Cross Body Bag.