Kylie Jenner’s record for the most-liked Instagram post has been broken by a photo of an egg.
Though there’s nothing extraordinary about the egg, the uploader of the picture had a clear goal of surpassing Jenner’s birth announcement of daughter Stormi Webster to become the most-liked post on the social media site. Uploaded on January 4th, the egg post officially exceeded Jenner’s 18 million likes on the evening of January 13th. As of writing, the record-breaking egg pic has already earned over 36 million likes.
Jenner, who created her birth announcement post on February 6th last year, responded to the change of ranks by sharing a video of her trying to fry a similar egg on hot concrete. “Take that little egg,” wrote the makeup mogul in the caption.
BuzzFeed News reached out to the owner of the mysterious egg account and found out that it’s actually being run by “Henrietta” — a chicken from the British countryside. “Eugene is my egg,” Henrietta told the outlet via email. When asked about what she thought about Eugene beating Jenner’s Instagram record, the chicken said that Eugene had really taken off because “the power of the egg is strong.”
Henrietta went on to share that she decided to create the account after she “stopped drinking for Dry January.” As for what inspired her to post the egg photo, Henrietta revealed that she ran into an article last Friday night about the top 20 posts on Instagram. “I saw this as a challenge to beat it,” the owner of the account wrote. “It was nothing personal.”
This isn’t the first time Internet users have displaced meaningful record holders in favor of a gag. As pointed out by The New York Times, web users came together in 2017 to share the tweet of 16-year-old high school student Carter Wilkerson, asking Wendy’s for free chicken nuggets. Wilkerson’s post became the most retweeted tweet that year, but he was recently dethroned by a Japanese businessman, under the handle @yousuck2020, who got more than five million retweets when he offered about $9,250 to 100 random people who retweeted him.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017