KFC’s fried chicken-scented firelog sells out in hours

Dubbed as KFC 11 Herbs and Spices firelog, the limited-edition item retailed for $18.99 each.

KFC 11 Herbs and Spices firelog

Exactly 12 days before Christmas, KFC debuted a firelog that smells like its fried chicken.

Dubbed as KFC 11 Herbs and Spices firelog, the limited-edition item was made available on Thursday, December 13th at kfcfirelogs.com for $18.99 each. But given its outlandish nature, the product sold out in just a few hours after it went live online.

“At KFC, we have always been proud of our role in bringing loved ones together at the dinner table around a bucket of our world-famous fried chicken,” said Andrea Zahumensky, KFC U.S. CMO, in a statement, announcing the release of the firelog.  “Now, this winter we’re bringing all the things we love – family, friends and fried chicken – together around the fire with our scented firelog.”

According to the product description, KFC 11 Herbs and Spices firelog is made with 100 percent recycled materials and can burn up to three hours. When lit, the firelog “may result in a craving for fried chicken” and “attract bears or neighbors who are hungry.” The description also notes that the one-of-a-kind log is “dramatically less wasteful and significantly more effective at making your home smell like fried chicken than burning actual fried chicken.”

KFC created the firelog in partnership with Enviro-Log, an eco-friendly consumer products and recycling company. In addition to being 100 percent recyclable, Enviro-Log firelogs burn cleaner than wood while providing 50 percent more heat per pound.

This isn’t the first time KFC has launched a bizarre marketing scheme. In August 2016, the fast food chain memorably gave away 3,000 bottles of Colonel Sanders’ Extra Crispy Sunscreen, which also smell like its fried chicken. Since they were for free, the supply ran out quickly.

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