Remember the magic of Yes & Know Books—the beloved invisible ink puzzles that transformed everyday moments into exciting detective work? Well, get ready to rediscover that wonder, because their maker, Tree Town Toys, has announced the triumphant return of this classic series. Here’s everything we know about Yes & Know Books’ exciting comeback.
Tree Town Toys Revives Yes & Know Books with a Fresh New Look
Nostalgia meets innovation as Tree Town Toys proudly announces the revival of the beloved Yes & Know book series. After captivating generations with its ingenious invisible ink puzzles, the iconic brand returns, reimagined for today’s young adventurers. Building upon the legacy of GiddyUp and Kahootz Toys, Tree Town Toys is relaunching Yes & Know with a refreshed lineup of six titles, featuring the groundbreaking Surprize Ink color technology.
Available this summer, the six new Yes & Know Books titles are as follows:
- Awesome Animals
- Spectacular Sports
- Classic Games
- Super Space
- Mystery
- Mythical Creatures
For nearly half a century, Yes & Know books have been a source of engaging entertainment for children of all ages. From the 1970s through the early 2000s, these clever quiz books, with their magical invisible ink reveal format, were a staple in homes and stores nationwide, offering hours of independent play.
“Yes & Know provided generations of kids and kids-at-heart entertainment for decades,” said Doug Cass, Partner and Head of Sales, Tree Town Toys. “Our goal was to give this nostalgic product a fresh new look and focus on creating quality, engaging content, so that families all around will be able to enjoy the classic activity we cherished during our childhoods.”
Designed for on-the-go fun and solo exploration, each Yes & Know book is brimming with intriguing questions and puzzles that stimulate young minds. The hidden answers, revealed with the included special pen, create a sense of discovery and excitement.
To experience the magic firsthand, Tree Town Toys invites attendees of the New York Toy Fair (March 1st – 4th) to visit Booth #6164. Guests will have the exclusive opportunity to preview the revamped Yes & Know® books, witness the innovative Surprize Ink technology in action, and explore the newly launched Art Cafe line.
Introducing Tree Town Toys’ Art Café: Latte-Inspired Painting Sets
Along with the return of Yes & Know books, Tree Town Toys also launched the all-new Art Café—a creative, latte-inspired painting experience that brings the beauty of café-style designs to arts and crafts!
Each Art Café set is a cup full of creativity, packed with everything you need to make four unique works of art in a charming, take-home package. Choose from three delightful color combos: Beachy, Dreamy, and Cheery.
Drawing inspiration from latte art and intricately designed cookies popular in stylish cafés and social media videos, Art Café introduces a pour-and-pull painting technique that’s easy, mesmerizing, and fun. Now, you can create vibrant, swirled designs that are a treat to make—and last longer than a latte!
Watch as beautiful designs magically emerge using this simple and satisfying technique:
- POUR colors onto the paintable lids using the fine-tip paint bottles
- PAINT intricate lines and dots for added detail
- PULL the included design pick through the paint to create stunning swirls and patterns
With each stroke, you’ll swirl, transform, and unveil a masterpiece—and no two designs are ever the same!
Each Art Café set includes:
- Four paintable “canvases” with a no-drip lip
- Three 1-oz. fine-tip paint bottles for precise pouring
- A wood design pick to create stunning effects
- An 8-page instruction & idea guide for inspiration
Perfect for craft lovers of all ages, Art Café makes painting easy, fun, and oh-so-satisfying. Collect all three color sets, now available on the Tree Town Toys website, and start creating your latte-style masterpieces today!