Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to create a real-life version of the iconic Barbie Dreamhouse, but with a twist: it’s a streaming paradise powered by Verizon! Get ready to step inside the “Barbie StreamHouse” in New York City for an unforgettable event filled with interactive fun, exclusive merchandise, and holiday cheer. Here’s what you need to know about the Verizon x Barbie pop-up, happening for four days this December.
What is the Barbie StreamHouse?
The Barbie StreamHouse is part of Verizon’s comprehensive 360 marketing campaign featuring Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken, and their iconic friends. Set in a life-sized version of the Barbie DreamHouse, Barbie StreamHouse is an immersive experience that showcases how Verizon Home Internet enhances every aspect of Barbie’s home, from gaming and connected devices to exclusive savings through Verizon’s myPlan. Poised to become the ultimate family destination this holiday season, the Barbie StreamHouse is a one-of-a-kind event that combines the magic of Barbie with the power of Verizon’s cutting-edge technology.
Where is the Barbie StreamHouse Located?
The Barbie StreamHouse will pop up in the heart of New York City’s SoHo neighborhood at 214 Lafayette Street. It will be open to the public from December 12th to 15th.
What Activities Can Guests Enjoy at the Barbie StreamHouse?
The Barbie StreamHouse offers a variety of exciting activities for visitors of all ages:
- Interactive Experiences: Guests can embark on an interactive journey through the house, guided by Barbie herself. Along the way, they can take part in fun games, snap festive photos, and discover surprises.
- Exclusive Merchandise: Lucky visitors may have the chance to snag limited-edition Barbie and Verizon merchandise, including stylish t-shirts and personalized phone cases.
- Holiday Shopping Inspiration: Get into the holiday spirit with a virtual shopping experience featuring the latest gadgets and toys from Barbie and Verizon. From the Barbie Phone to the Gizmo Watch, you’ll find the perfect gift for everyone on your list.
Verizon and Mattel Empower Young Girls with Special Barbie StreamHouse Experience
In collaboration with the Barbie Dream Gap Project, a global initiative dedicated to breaking down barriers that prevent girls from reaching their full potential, and Girls, Inc. of New York City, a leading organization focused on empowering young girls, Mattel Philanthropy and Verizon are providing an exclusive opportunity for 100 students. These students will experience the magic of the Barbie StreamHouse while gaining an inside look at Verizon’s innovative technology. Additionally, each student will receive a holiday play kit, complete with Barbie toys and exclusive merchandise, making this a truly unforgettable event designed to inspire and empower the next generation.
Students from a nearby Verizon Innovative Learning school will also be invited to explore the Barbie StreamHouse. Verizon Innovative Learning is a transformative, free initiative aimed at empowering students to realize their full potential. Through comprehensive support for educators, access to tech-infused learning, and exposure to cutting-edge technologies like 5G, this program is helping to shape the future of education. To date, Verizon Innovative Learning has positively impacted nearly 8 million students nationwide, providing them with the tools and resources they need to succeed.
Catch a glimpse of the Barbie StreamHouse, powered by Verizon, by following @Verizon, @Barbie, and @Mattel on Instagram, as well as @Verizon and @Barbie on TikTok. For more details on this exciting NYC pop-up experience, visit www.StreamHouseExperience.com.