The new vegan KitKat, called KitKat V, will only be available through the KitKat Chocolatory and select retailers as Nestlé tests the opportunity for a wider rollout. Though the company has yet to reveal the complete list of countries participating in the launch, it has been confirmed that KitKat V won’t arrive this year in the U.S., where KitKat products are being produced under a licensing agreement with Hershey’s.
KitKat V is certified vegan and is made from 100% sustainable cocoa. While Nestlé didn’t specify the exact formula for the new treat, the company said in a news release that KitKat V “delivers the perfect balance between crispy wafer and smooth chocolate that people know and love.”
Alexander von Maillot, head of confectionery at Nestle, added that one of the most common requests they get on social media is for a vegan KitKat, so they’re delighted to finally fulfill the wishes of plant-based fans around the world. “I can’t wait for people to be able to try this amazingly tasty new KitKat. This is a product for everyone who wants a little more plant-based in their life!” he said.
Developed at Nestlé’s confectionery research and development center in York, U.K. ― the original home of KitKat, KitKat V was created by chocolate experts whose main objective is to create a vegan version of the snack bar that would live up to the high expectations of KitKat fans everywhere.
“Taste was a key factor when developing the plant-based chocolate for our new vegan KitKat,” shared Louise Barrett, head of the Nestlé Confectionery Product Technology Center. “We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan alternative to our original chocolate KitKat.”
KitKat V follows other recent innovations from the confectionery brand, including the Ruby chocolate-coated KitKat Ruby and KitKat Chocolatory Cacao Fruit Chocolate, which is the first KitKat product to use a unique kind of chocolate made entirely from the cocoa fruit.