The UNO card deck has gotten a makeover from Justin Bieber’s streetwear brand, drew house.
The UNO x drew house card deck features drew house’s signature designs and characters, including Theodore the bear, Dinodrew, Sherman the squirrel, Jackie the bunny, Fernand the wolf, and Hearty the skeleton. A shark character, an astronaut character, and a balloon character can also be seen in some of the cards.
In addition to the redesigned card deck, UNO and drew house’s collaboration also includes a sleek set of visors that are perfect for any game night party. Featuring a laid-back style that fans of the fashion brand have come to know and love, the UNO x drew house visors come in all four classic UNO colors: blue, green, red, and yellow.
The limited-edition UNO x drew house card deck and visors will all be available exclusively on Mattel Creations starting on Friday, October 8th at 12 p.m. ET. The card deck will retail for $25, while the visors will sell for $38 each.
The UNO x drew house collaboration is part of the 50th-anniversary celebration of the card game, which was originally developed by Merle Robbins in Reading, Ohio in 1971. After his family and friends got hooked on the game, Robbins spent $8000 to make 5000 copies of the UNO card deck. He started selling the card decks from his barbershop and local businesses eventually began to sell them as well.
Robbins later sold the rights to UNO to a group of friends headed by Robert Tezak, a funeral parlor owner in Joliet, Illinois, for $50,000 plus royalties of 10 cents per game. With offices behind his funeral parlor, Tezak formed International Games, Inc. to market the game. Fast-forward to 1992, International Games became part of the Mattel family of companies and UNO has been a Mattel brand ever since.
Meanwhile, drew house was founded by Bieber along with Ryan Good. Launched in December 2018, the clothing line has dropped over 30 collections ever since.