Can’t choose between a sweet and salty treat? TWIX lets you have both with its latest product innovation called TWIX Salted Caramel.
Packed with salted caramel, crunchy cookie, and covered in a milk chocolate coating, TWIX Salted Caramel takes the iconic flavors of the classic TWIX bar to new heights. In addition to the crispy cookie, soft caramel, milk chocolate, and the classic three layers TWIX fans know and love, TWIX Salted Caramel features a pinch of salt for a new sweet and salty taste.
“We’re thrilled to bring better moments and more smiles to fans by introducing TWIX Salted Caramel, the perfect treat for those who favor cookie & sweet and salty flavor combinations,” said Michelle Deignan, Mars Wrigley Senior Brand Director, in a statement. “While TWIX fans will still need to pick a side when it comes to choosing between right TWIX or left TWIX, they will no longer have to decide between a sweet or salty treat with TWIX Salted Caramel.”
Available in single (1.4 ounces) and share (2.8 ounces) sizes, TWIX Salted Caramel will start hitting shelves at select retailers this September, with nationwide availability beginning in 2022.
The release of TWIX Salted Caramel follows the recent launch of TWIX Shakers Seasoning Blend by B&G Foods. The first official seasoning blend to boast the distinct taste of the iconic TWIX chocolate bar, TWIX Shakers Seasoning Blend combines the bar’s crunchy cookie, soft caramel, and milk chocolate flavors to create the unmistakable essence of TWIX that lovers of the chocolate bar can shake on just about any treat.
TWIX Shakers Seasoning Blend is now available in 13.5 oz. shakers at all Sam’s Club locations and SamsClub.com. Distribution will expand to include grocery stores and online retailers in the coming months.