A Toys R Us flagship store is set to open this December, just in time for the holiday shopping season.
WHP Global, the parent company of Toys R Us, announced last week that a new two-story Toys R Us flagship store will be opening in mid-December inside American Dream, a premier retail and entertainment complex in Bergen County, New Jersey.
Located within steps of Nickelodeon Universe Theme Park and DreamWorks Water Park, the first Toys R Us flagship store features a modern two-level retail concept that spans 20,000 square feet. It will be reminiscent of the beloved toy store customers know and love, allowing visitors to shop their favorite toy brands while meeting Geoffrey the Giraffe and rediscovering their love of play with interactive experiences and product demonstrations.
The flagship store will also let guests enjoy new branded elements like Geoffrey’s Café, an ice cream parlor, and a two-story slide To accommodate more customers, the Toys R Us flagship store will open with extended holiday hours.
“American Dream is a one-of-a-kind unrivaled retail center featuring massive entertainment experiences that make it an ideal destination for families. Debuting our first Toys R Us flagship here is a no-brainer,” said Yehuda Shmidman, WHP Global and Toys R Us Chairman and CEO, said in a statement.
Meanwhile, Don Ghermezian, CEO of American Dream, called Toys R Us a “powerful brand” and a “perfect addition to American Dream’s all-star lineup of entertainment properties and attractions.”
The upcoming opening of the Toys R Us flagship store comes on the heels of Toys R Us launching its digital flagship store this year together with Macy’s and with over 400 Toys R Us shop-in-shops slated to open inside Macy’s stores across the country starting in 2022.
To know the exact opening date of the Toys R Us flagship store as well as other upcoming store openings, fans can check out toysrus.com and follow @toysrus on Instagram, Twitter, Facebook, and TikTok.