Today, Tinder announced that the company is launching a university-focused version of the app dubbed Tinder U.
Tinder U is almost exactly the same as normal Tinder, however, it will only be available to college students. The Verge is reporting that users are required to be geolocated on a college campus and must have a .edu email in order to join the new service.
Interestingly, Tinder U isn’t being pushed as a dating app. Instead, it’s being marketed as the ideal app “for finding a study buddy or someone to hang out with on the quad.”
Apple iOS users who attend four-year, non-profit schools will be the first to have access to this new version of the ‘study buddy’ app.
Tinder says college students make up a sizable portion of all register users. Match Group, Inc – the company behind the app – is hoping that a more exclusive, university-focused version will lead to even more signups among young people. Going further, by limiting the new signups to registered college students, the company hopes it will result in a safer, more satisfying user experience.