Starting October 9th, Sephora will begin selling witch starter packs.
What’s a ‘witch starter pack’? Well, it’s exactly what sounds like – a kit full of witch paraphernalia, including tarot cards and a quartz crystal.
While it may sound strange, wellness, beauty, and New Age mysticism have been intertwined for years. In the past, manufacturers and retailers that pushed such products were relegated to the fringes of the marketplace. Nowadays these same, once outcasted products are being accepted by the mainstream.
Pinrose – the company behind the starter pack – says the ‘Starter Witch Kit’ is meant to serve as a friendly introduction to the mystical side of wellness. Each nine-piece kit includes a bundle of sage, tarot cards, a quartz crystal, as well as an instruction guide that details how to “create and cleanse your ceremony space, charge your crystal,” and “read your tarot card.”
Industry insiders are stumped as to why these New Age products are now entering demand.
In August, Fashionista reported that cosmetics giant Seed Beauty is on the cusp of launching a $150 ‘ritual box’ that’s packed with sage, candles, and crystals. A different company called Moonbox builds subscription boxes targeted at customers on the ‘edge of believing’ in these healing and personal wellness products.
Sources say Sephora will start selling Pinrose’s ‘Starter Witch Kit’ on October 9th for $42.