Get ready for a sweet and salty surprise! Butterfinger is shaking things up with its first new flavor in a decade. The iconic candy bar, known for its crispy peanut butter center and chocolatey coating, is introducing a Salted Caramel variety, sending fans into a frenzy. But can this new flavor innovation live up to the legacy of the classic Butterfinger? Let’s dive into the buzz surrounding this highly anticipated release and see how Butterfinger enthusiasts are reacting to the news.
Salted Caramel Butterfinger Bars Are Hitting Store Shelves Soon
First unveiled on October 3rd, by food blogger Snackolator, Salted Caramel Butterfinger Bars will have the same peanut butter center fans love, but instead of a chocolate outer layer, the bars will be covered in a caramel-flavored coating.
“I love @butterfinger and adding salted caramel… I swear they’ve tapped into my brain!” Snackolator wrote in an Instagram post, along with a photo of the new flavor’s packaging.
According to Snackolator, the Salted Caramel Butterfinger was announced for this year’s NACS (National Association of Convenience Stores) Show, which is happening in Las Vegas, Nevada, from October 7th to 10th.
A week after Snackolator’s Instagram post, Ferrero, the confectionery company that owns the Butterfinger brand, revealed to several news outlets and bloggers that Salted Caramel Butterfinger Bars will be out sometime in April 2025.
Salted Caramel Butterfinger joins the growing list of offerings from the brand, which includes the classic Butterfinger, Butterfinger Minis, Butterfinger Bits, and Butterfinger Cups. Launched in 2014, the latter was the last Butterfinger innovation before the announcement of Salted Caramel Butterfinger.
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Salted Caramel Butterfinger Gets Mixed Reactions from Fans
As soon as it was revealed that Salted Caramel Butterfinger is coming out soon, several Butterfinger fans took to social media to share their excitement.
“I LOVE salted caramel and I LOVE Butterfingers, so I can’t wait to try it!!!!!! 👍 Sounds like a perfect match!!!!! ❤️❤️❤️,” wrote one Butterfinger faithful in the comments section of Snackolator’s Instagram post.
Another one commented: “Can’t wait for this delicious candy bar!!😍”
“Sounds amazing! I love Twix salted caramel!” wrote an Instagram user, who referenced a rival candy brand known for its salted caramel flavor.
However, not all are excited about the new flavor. Some fans are disappointed that Ferrero introduced a new flavor instead of bringing back the original recipe for Butterfinger. The candy brand reformulated its recipe in December 2018 after being acquired by Ferrero. Its new recipe was rolled out in the United States in January 2019.
“Can we just go back to the original recipe before Ferrero rocher ruined them?” one fan wrote on Instagram.
Another Instagram user, who has the same sentiment, commented: “Can they just bring back the ORIGINAL Butterfinger version before they messed it up??” 😫😫Stop trying to change a good thing and stop wasting time on trying to invent new items.”
“Who cares?” wrote another disappointed fan. “Bring back the original flavor of butterfinger, you know the one we all grew up with and loved. Literally destroyed my favorite candy of all time it’s so nasty since you sold out.”
Apparently, the original Butterfinger formula holds a special place in many hearts, but the Salted Caramel flavor could be the game-changer. Remember that Salter Caramel Butterfinger is a limited-time addition to the brand’s lineup so make sure to grab one as soon as it becomes available in April next year.