For many, RITZ Bits S’mores were more than just a snack; they were a symbol of childhood summers, campfires, and carefree days. The perfect blend of crunchy crackers, melty chocolate, and marshmallowy goodness, RITZ Bits S’mores were a treat that never failed to bring a smile to our faces.
For fans of the beloved RITZ Bits S’mores, the question on everyone’s mind is, “When are they coming back?” If you’re one of those who can’t resist the allure of this scrumptious snack, join us as we try to find out when these delectable treats are coming back to store shelves.
What are RITZ Bits S’mores?
Inspired by the classic S’mores camp fire treat, the original Ritz Bits S’mores were made with two small, round graham crackers with chocolate and marshmallow creme in between.
What happened to RITZ Bits S’mores?
RITZ Bits S’mores were first released during the early 2000s and quickly became a hit among kids and adults alike. They were a convenient way to enjoy the taste of smores without the hassle of building a campfire. A Simpsons-themed version of the product even hit store shelves in 2004.
However, the product’s popularity eventually faded and Nabisco (RITZ Crackers’ parent company) ultimately stopped producing more. It’s unclear when exactly Nabisco ceased production on RITZ Bits S’mores, but the official Twitter account of RITZ Crackers confirmed in a tweet to a fan in October 2016 that the product was discontinued. However, they remain a beloved snack among those who remember them. Some hardcore fans have even made their own copycat recipe for the snack.
Unfortunately, Ritz Bits S'mores have been discontinued. We'll be sure to share your comments. Thanks!
— RITZ Crackers (@Ritzcrackers) October 7, 2016
In 2018, a fan named Adam Schwinn started a Change.org petition calling Nabisco to bring back the gourmet treats.
When are RITZ Bits S’mores coming back?
It’s not clear when RITZ Bits S’mores are coming back to the United States. But it made a brief comeback in groceries and other retail stores in 2022 in honor of National S’mores Day, which is celebrated every August 10th.
At the time, fans who visited @RITZCrackers on Instagram and Twitter had a chance to win one free pack of the dearly missed campfire-inspired treat. Fans who joined the giveaway via Instagram followed RITZ Crackers’ official Instagram account and commented on the S’mores post by tagging a friend. Those who joined the sweepstakes via Twitter followed RITZ Crackers’ Twitter account and tagged a friend on the S’mores post with the hashtag #RITZBitsSmores.
Interestingly, an image (which you can see at the top of the article) revealed that the 2022 version of RITZ Bits S’mores only had one kind of filling as opposed to the original which had two (see the photo below). Though the latest version of the cookies only featured a single filling, RITZ Crackers made it clear that the said filling had a chocolatey and marshmallowy flavor similar to the original’s double filling.
What are the bumps on RITZ Crackers for?
In July 2021, RITZ Crackers posted a video on TikTok revealing the reason why its crackers have bumps or ridges around them. The video opens with a voiceover saying that the bumps of the crackers are meant to “cut,” and later shows a hand rolling a RITZ cracker across a slice of Swiss cheese, perforating it pizza-cutter-style so it can effortlessly be split in half and used to make a RITZ sandwich. You can watch the video below: