Nissin Foods is kicking off the fall season with pumpkin spice-flavored Cup Noodles.
The instant food company announced on Wednesday that it is releasing a limited-edition Pumpkin Spice Cup Noodles exclusively at all Walmart stores nationwide starting in late October.
Ready to eat with just a splash of water and four minutes in the microwave, the Pumpkin Spice Cup Noodles is made with a special pumpkin seasoning that features a perfect blend of sweet, savory, and spiced. Unlike the original Cup Noodles, this fall-inspired treat is saucy, not soup-based.
While much has already been made about pumpkin spice, it remains to be very popular with consumers, especially with Gen Z. According to a nationwide survey cited by Nissin Foods, more than 50 percent of Gen Z respondents are “obsessed with all things pumpkin spice”. Sixty percent of the Gen Z respondents also say that “pumpkin spice is their fall jam,” while 10 percent craves the flavor all year round.
“After 50 years of noodle innovation, what better time to release our most unexpected flavor to date with pumpkin spice, and trust me it really is that good,” said Jaclyn Park, Vice President, Marketing, Nissin Foods USA, in a news release. “Product innovation is at the core of the Cup Noodles brand and we are excited to launch our first-ever limited-edition flavor that is sure to cause a stir. You just have to try it!”
While this is the first-ever Pumpkin spice-flavored Cup Noodles, this isn’t the first time the U.S. has seen a pumpkin spice noodle offering. Just last year, Kraft released Pumpkin Spice Mac & Cheese for a limited time. However, there’s no word yet whether or not Kraft will be bringing it back this fall.