Philips has an AI-powered razor for men with sensitive skin

Europe gets it in March, but we can’t yet confirm a US release date

Philips has an AI-powered razor for men with sensitive skin 1

Not looking to miss out on the artificial intelligence wave, Philips has recently unveiled an AI-powered personal razor for men. Designed to help those with sensitive skin by improving their technique, the Philips Shaver series 7000 is the world’s “first personalized and AI-powered shaving solution,” touts the company.

Using ‘GuidedShave’ and ‘Adaptive Intelligence’ technology, this razor works by closely monitoring your daily shaving routine, then uses said data to provide feedback that helps to protect against razor bumps, irritation, redness, and other common problems.

According to research, roughly 6 of 10 men suffer from sensitive skin due to shaving. With the Shaver series 7000, Philips is hoping that its machine learning approach will help alleviate the issue.

After each shave, the accompanying app displays a “personalized skin report” that helps determine your skin’s oiliness, smoothness, wrinkles, and radiance. Philips says this information is then used to help the software to provide individualized shaving instructions for your face.

While the company has yet to confirm a US release, EU customers will have access starting in March. The Philips Shaver series 7000 is expected to sell for about $200.