NYC’s biggest LEGO store opens with a Broadway-style musical

Take a tour of the LEGO flagship store in New York

NYC’s biggest LEGO store opens with a Broadway-style musical 16
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LEGO has officially opened a brand-new store on Fifth Avenue, New York City earlier today, and to celebrate the toy company’s biggest location in the city, LEGO is staging a showstopping and talent-filled Broadway-style performance.

Titled LEGO Store: The Musical, the play aims to bring Broadway back in a magical way, over a year after it was hit by the pandemic. Marking a creative reawakening in the city, the musical tells the story of a young girl (Brianna Cameron) who joins a cast of Broadway stage actors, real front line workers, and a menagerie of fan-favorite LEGO Minifigures on a full-day adventure of building, creativity, and reveling in the spirit of New York that culminates in a magical opening night at the LEGO Store on 5th.

Directed by the famed Ezra Hurwitz (NYC Ballet, Moulin Rouge, Chicago, Carousel, Oklahoma), LEGO Store: The Musical features the original musical showtune Always Building, composed by Michael Mahler (Diary of a Wimpy Kid, October Sky, Hero) and Alan Schmuckler (My Little Pony 2, Night at the Museum).

Choreographed by James Alsop (Girls5Eva, The Devil Wears Prada, Beyoncé Who Runs the World Girls), LEGO Store: The Musical stars Tony Award-winning actress Renée Elise Goldsberry (Girls5Eva, Hamilton), and features several other singers and dancers from the Broadway stage including, John Riddle (Frozen, The Visit, Phantom), Shawna Hamic (The Last Ship), Zach Bencal (Aladdin), Ava Demary (Matilda, Evita, Billy Elliot), Shareen Pimentel (West Side Story, The Lion King), Joomin Hwang (The Prom, In the Heights), real-life firefighter Lee Garrett, Brooklyn Nets B-boy Antonio Smith, professional ballet dancer Maira Barriga, and Dancer Austin Goodwin.

LEGO Store: The Musical NYC Tourism is produced by Isaac Hurwitz (The Devil Wears Prada, The Secret Life of Bees, Working Girl, Moulin Rouge, Anastasia, Mrs. Doubtfire) and is supported by the NYC Tourism. The musical is part of The LEGO Foundation’s initiative to support Broadway-centric non-profits as they begin to open up once again.

Take a tour of the Lego Store 5th Ave