Parents have spent years tracking grades, test scores, attendance, and sports stats. Now a new app wants to measure character, something that is much harder to quantify.
Unleashed Brands has launched a family app called KidHub that promises to help parents track qualities like confidence, resilience, kindness, and leadership alongside their kids’ activities. If schools measure academics, why not give parents a way to see how their kids are developing outside the classroom? That’s the idea here.
But can you really put a metric on empathy?
Meet KidHub powered by ThriveScore
At the center of KidHub is something called ThriveScore. The feature was developed with educational psychologist Michele Borba and is designed to give parents insights into their child’s personal development.
Unleashed Brands says it isn’t meant to be a report card or grade. Instead, it’s intended to highlight strengths such as confidence, resilience, self-control, leadership, empathy, and perseverance. The goal is to help parents see how those traits develop over time.
Unlike the usual rating system, the app does not rely on kids scoring themselves or parents filling out endless surveys. Instead, staff members at participating programs can recognize children when they demonstrate one of 23 character traits. A child who shows kindness, courage, self-confidence, or perseverance during an activity can receive recognition that appears inside the app. Parents then see those moments as milestones that can be saved, tracked, and shared.
Also a giant family organizer
The character-tracking feature is getting most of the attention, but KidHub is also trying to solve a very practical problem. Modern parenting can feel like managing a small startup. Classes, camps, sports, lessons, and birthday parties.
KidHub pulls scheduling and booking into a single platform across the company’s brands, which include Class 101, Urban Air, Snapology, Sylvan Learning, The Little Gym, Premier Martial Arts, and Water Wings. Parents can manage activities, view milestones, receive instructor photos and videos, and get recommendations based on their child’s age and interests.
Through its offerings, KidHub is betting that parents want more than calendars and activity registrations. It wants to become a place where families can track who their kids are becoming, not just where they’re going after school. Whether parents see that as a useful window into their child’s growth or an unnecessary “character score” experiment will likely determine whether this catches on.
KidHub is available for both iPhone and Android.
Source: PR Newswire