Michael Jordan net worth 2024: Discover how wealthy the NBA legend is

Is Michael Jordan a billionaire?

Michael Jordan playing for Chicago Bulls

Michael Jordan’s legacy extends far beyond the basketball court. While his game-winning shots and championship runs cemented him as an NBA legend, his financial savvy has transformed him into a billionaire powerhouse. From securing iconic brand deals to owning a couple of sports teams, Jordan has built a financial empire that would make even the most successful CEOs envious. In this article, we’ll unveil the secrets behind Jordan’s net worth in 2024, while providing an overview of his major business ventures that have made him one of the richest NBA alums today.

What is Michael Jordan’s net worth in 2024?

According to Forbes, Michael Jordan has an estimated net worth of 3.2 billion USD as of April 17, 2024. That figure makes him the 1005th richest billionaire in Forbes’ real-time billionaire’s list.

How much did Michael Jordan earn from his NBA stint?

Michael Jordan’s NBA career spanned over two decades, from 1984 to 2003, with a brief retirement in between. Here’s a breakdown of his time as a player and his earnings:

Dominant Player

Widely considered the greatest basketball player of all time, Jordan racked up accolades:

  • Six NBA championships (all with the Chicago Bulls)
  • Five NBA MVP awards
  • Ten scoring titles
  • Defensive Player of the Year awards

Playing Career

Drafted by the Chicago Bulls in 1984, Jordan quickly became a star with his athleticism and scoring prowess. He led the Bulls to their first three-peat championship run from 1991 to 1993. He took a brief retirement from basketball in 1993 to pursue baseball but returned to the Bulls in 1995, leading them to another three-peat championship run from 1996 to 1998. He retired again in 1999 but came out of retirement for two more seasons with the Washington Wizards (2001-2003).

NBA Earnings

While his on-court achievements are legendary, his salary during his playing career wasn’t the highest. NBA salaries have increased significantly since his time. Estimates suggest his total NBA salary was around 90 million to 94 million USD.

Michael Jordan playing for Washington Wizards
Michael Jordan playing for Washington Wizards

How much does Michael Jordan earn from the Nike Air Jordan brand?

The birth of the Nike Air Jordan brand is a story of innovation, risk-taking, and a young Michael Jordan’s undeniable talent. Here’s how it went down:

  • The Early Days (1984): A rookie Michael Jordan, fresh out of college, signed a then-record breaking five-year, 2.5 million USD deal with Nike. This was a gamble for Nike, a smaller player in the sneaker market at the time.

  • Breaking the Rules (1985): The iconic Air Jordan 1s were released, featuring bold black and red colors that violated the NBA’s uniform regulations. Each game Jordan wore them, he incurred a $5,000 fine, which Nike famously paid. This only added to the mystique and rebellious image of the shoe.

  • Instant Success: The gamble paid off in a big way. Despite the fines, the Air Jordan 1s sold out at 50,000 pairs and generated over 126 million USD in sales in the first year, exceeding Nike’s expectations by a mile.

  • A Booming Partnership (1987-Present): Michael Jordan’s continued on-court success and growing popularity fueled the Air Jordan brand. New models were released year after year, each capturing the imagination of fans and sneaker enthusiasts. In 1997, the partnership solidified even further with the launch of Jordan Brand, a dedicated sub-division within Nike focused solely on Jordan-related products.

Michael Jordan for Nike's Air Jordan
Michael Jordan for Nike’s Air Jordan

While the exact details are private, estimates suggest Jordan earns a significant amount of money from the Air Jordan brand, likely in the hundreds of millions of dollars annually, thanks to a royalty structure based on sales and the immense success of the brand itself. This partnership has been a major driver of his wealth and solidified his status as a global icon.

  • Royalty Structure: It’s estimated Jordan receives around 5% of Jordan Brand sales. Considering Jordan Brand generated 5.1 billion USD in revenue for Nike in 2022 alone, this translates to a potential payout of 150 million-256 million USD for Jordan in that year.

  • Long-Term Impact: The Air Jordan brand is a multi-billion dollar enterprise. Jordan’s ongoing partnership with Nike ensures he continues to reap the financial rewards for years to come.

What are Michael Jordan’s other endorsement deals?

Michael Jordan’s brand power goes beyond Nike. Below are some of his other notable endorsement deals:


This partnership began in 1991, following Jordan’s first NBA championship. The iconic “Be Like Mike” commercials featuring kids idolizing Jordan cemented his image as a role model and athletic peak performer. While the exact figures aren’t public, it was undoubtedly a lucrative deal for Jordan.

Be Like Mike  Remastered | Gatorade


This deal, signed in 1989, showcased Jordan’s influence beyond athletic wear. While specific details remain confidential, it highlights his ability to leverage his brand across various product categories.


In the early years of his career, Jordan had a deal with Coca-Cola, but it wasn’t as long-lasting or impactful as his later partnerships.

Other brands

Throughout his career, Jordan has had endorsement deals with a variety of companies, including:

  • McDonald’s
  • Wheaties
  • Chevrolet
  • Upper Deck trading cards

While individual figures for these deals are difficult to pinpoint, collectively they add up to a substantial sum, boosting Jordan’s net worth.

How much does Michael Jordan earn from the NASCAR team 23XI Racing?

Michael Jordan is a co-owner of the NASCAR team 23XI Racing, along with Denny Hamlin, the NASCAR driver. Jordan was the majority owner initially, but details on the current ownership structure might have changed.

Jordan’s earnings from 23XI Racing aren’t a fixed salary, but rather tied to the team’s overall success. Here’s how he can potentially benefit financially:

  • Profit Sharing: If 23XI Racing performs well and generates more revenue through race winnings and sponsorships, a portion of the profits would be shared with Jordan as a co-owner. The exact percentage split between owners would be outlined in the team’s private agreements.

  • Increased Team Value: If the team becomes more successful and valuable, Jordan’s ownership stake could be sold for a much higher price in the future, resulting in a significant gain. Imagine buying a house that increases in value – the same principle applies here.

Michael Jordan, Denny Hamlin, and Bubba Wallace on their hunt for NASCAR success | NASCAR ON FOX

How much does Michael Jordan earn from the NBA team Charlotte Hornets?

Michael Jordan’s relationship with the Charlotte Hornets is a long and interesting one. In 2006, Jordan acquires a minority stake in the Charlotte Bobcats (the Hornets’ former name) and becomes the team’s managing member of basketball operations . This marked his initial foray into the ownership side of the NBA.

In 2010, an ownership group led by Jordan purchases a majority stake in the franchise. This cemented his control over basketball decisions and solidified his ownership role. In 2014, The Bobcats reclaim their original identity and become the Charlotte Hornets again.

Fast forward to 2023, Jordan sells his majority stake in the Hornets to a new ownership group. However, he retains a minority stake, indicating a continued involvement with the team.

As is the case with 23XI Racing, as a co-owner, Jordan doesn’t receive a direct salary from the Charlotte Hornets. If the Hornets are profitable, owners like Jordan would share those profits. However, NBA teams are notoriously difficult to turn a profit on due to high operating costs. Also, if the Hornets become more valuable (due to factors like increased ticket sales or player performance), Jordan’s ownership stake would be worth more if he chose to sell it in the future.

How much does Michael Jordan earn from the tequila brand Cincoro Tequila?

Michael Jordan co-founded Cincoro Tequila in 2016 alongside four other NBA team owners: Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks), Wyc Grousbeck (Boston Celtics), and Emilia Fazzalari (former fiancée of Wyc Grousbeck).

The story goes that the idea for Cincoro Tequila was born during a dinner between these five NBA owners who discovered a shared love for tequila. They decided to create their own brand focused on high-quality, smooth tequila.

Unlike his 23XI Racing and Charlotte Hornets ownership, where earnings are more indirect, Jordan likely has a profit-sharing agreement with Cincoro Tequila. This means his earnings are directly tied to the success of the brand. The exact details of this agreement are private, so it’s difficult to pinpoint a specific amount.

Cincoro - Learn about Michael Jordan

What are Michael Jordan’s other business ventures?

Michael Jordan’s Steak House

Established in 1998, the upscale steakhouse chain named Michael Jordan’s Steak House allows Jordan to capitalize on his brand and cater to a high-end clientele. The restaurant group behind Michael Jordan’s Steak House is run by the Glazier family, who has a vast experience in the hospitality industry. While Jordan doesn’t directly own the restaurants, he has lent his name and celebrity status to the brand through a licensing agreement. This allows the Glazier family to use his name and image in exchange for a fee or royalties.

Welcome to Michael Jordan


Jordan became a special advisor to the board of directors for the sports betting company DraftKings in 2020, signaling his interest in the growing sports betting industry.

Michael Jordan’s personal life

Michael Jordan, the iconic basketball legend, isn’t just a name synonymous with gravity-defying dunks and championship wins. He also has a rich personal life that has unfolded alongside his historic career. Let’s delve into the man behind the Air Jordans:

Roots and Family

Born in 1963 in Brooklyn, New York, Michael was the fourth of five children born to James and Deloris Jordan. His father worked as an equipment supervisor at General Electric, while his mother was a bank employee. He grew up in a supportive household where athletics played a big role. He has two older brothers (James Jr. and Larry), an older sister (Deloris), and a younger sister (Roslyn).

Education and Early Passions

While basketball became his defining passion, Jordan excelled in other sports like baseball and football during his school years at Emsley A. Laney High School in Wilmington, North Carolina. Despite initial setbacks, his determination and hard work landed him a scholarship to play basketball at the University of North Carolina at Chapel Hill.

Love Life and Children

In 1989, Jordan married Juanita Vanoy, and the couple had three children together: Jeffrey, Marcus, and Jasmine. After 17 years of marriage, they divorced in 2006. Both Jeffrey and Marcus followed in their father’s footsteps, playing basketball in college, though neither reached the NBA.

In 2013, Jordan married Cuban American model Yvette Prieto in a star-studded ceremony. The couple welcomed twin daughters, Victoria and Ysabel, in 2014.

Source: Forbes
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