McDonald’s BTS Meal arrives in the U.S. with limited-edition merch

The BTS x McDonald’s merch collection includes robes, hoodies, t-shirts, and more

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McDonald’s much-awaited BTS Meal has finally arrived in the U.S. on Wednesday, and to further hype the fast food chain’s biggest celebrity meal to date, the restaurant company and the South Korean boy band have also launched a line of limited-edition merch that is now available in select countries around the world.

Officially called BTS x McDonald’s Collaboration Merch Logo Collection, the head-to-toe selection includes robes ($110), hoodies ($87), t-shirts ($48), beach towels ($48), laptop pouches ($38), keyrings ($24), pen sets ($20), silicone pouches ($18), umbrellas ($12), masking tapes ($12), and a lot more.

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The collection features a combination of signature BTS colors, including purple, and McDonald’s iconic red-and-gold motifs. It also plays with some of the restaurant’s classic items like a fry box logo featuring seven pieces of fries representing each BTS member. Launched at 7 p.m. ET today, the show-stopping collection is now exclusively available via the Weverse Shop app.

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This isn’t the first time McDonald’s has collaborated with an artist for a collection of merchandise items. Last year, the company dropped merch collaborations with Travis Scott and J Balvin, along with their respective celebrity meals. Scott’s collection of novelty items sold out completely while Balvin’s merch collaboration with the chain was canceled due to reported production issues.

As first announced last April, McDonald’s BTS Meal includes 10-piece Chicken McNuggets, medium fries, and a medium Coke. Also included in the limited-time meal are sweet chili and cajun dipping sauces, which are a nod to menu items at McDonald’s locations in BTS’ home country. Both sauces have never been available in the U.S. until now.

U.S. customers can order the BTS Meal in-restaurant, through contactless mobile order and pay in the McDonald’s app, at the Drive-Thru, or via McDelivery until June 20th.

In addition to the BTS x McDonald’s merch, the chain also promotes the BTS Meal with a new TV commercial featuring the K-pop boy group themselves and their newest hit Butter.

Sources: CNN, Adweek