Following the successful launch of Lil Yachty’s Reese’s Puffs cereal last December, the rapper and the cereal brand have teamed up once again for a remote-controlled mini boat that serves up breakfast like never before.
Aptly called Lil Yachty x Reese’s Puffs Lil Yacht, the toy boat comes with a built-in waterproof Bluetooth speaker, a wireless remote, a custom purple chrome “Eat ‘Em Up” spoon, and a box of Lil Yachty’s Reese’s Puffs cereal.
It also features the first-ever “Milkcuzzi,” which swirls milk and cereal together, ensuring that every puff is doused to perfection. According to the collab’s website, Lil Yachts “swirl your milk, blast your beats, and sail the seas.”
“Lil Yachty has been an amazing partner and his personal touch can be seen in every piece of this collaboration,” Mindy Murray, senior marketing manager at General Mills, said in a statement, announcing the ultimate fan product. “What better way to close out this partnership than releasing a larger-than-life Lil Yacht?”
Lil Yachty, for his part, said that the Lil Yacht collaboration was just another way to put his stamp on his partnership with Reese’s Puffs and “do something out of the box that would be fun for fans.”
Priced at $149.99, the Lil Yachty x Reese’s Puffs Lil Yacht officially launched last Friday. But since only 20 units were made available, it sold out in just a matter of minutes. Those who weren’t able to snag one can check popular reselling sites like eBay for potential listings.
SOLD OUT! I guess you guys were really excited about those Lil Yachts. pic.twitter.com/DceP3sct1m
— Reese's Puffs (@reesespuffs) April 9, 2021