On Wednesday, Kraft launched Candy Kraft Mac and Cheese, a limited-edition mac and cheese variant that has the same cheesy flavor as the original, but comes with an extra packet that adds hints of sweet candy flavor and turns the noodles bright pink, rather than the usual orange.
A spokesperson for Kraft told Today that the extra packet included in the kit contains fructose, natural flavors, and vanilla extract, which make it tastes like candy. It also contains beetroot and carrot concentrates that give the noodles a vibrant pink hue.
If you want to try a box of this incredibly unique snack, you’ll have to leave it up to chance, as it won’t be available in stores. To enter for a chance to win a box of Candy Kraft Mac and Cheese, go to CandyKraftMacandCheese.com from January 27th through February 8th and key in your name, address, and email address. One thousand lucky winners will receive their prize by February 14th, just in time for Valentine’s Day.
Fan reactions to Candy Kraft Mac and Cheese have been mixed. Some people are intrigued by it and others are excited to try it out:
I am intrigued… pic.twitter.com/OwvEXWWB1g
— JillNadia❤️ (@jillian031480) January 28, 2021
OH EM GEEE!!! I need this!!! ?
I love, love, love Kraft Mac and Cheese but I also have a wicked sweet tooth! This may be the best macaroni-based invention EVERRR!!!
— Fucky McGee (@lumpy_speedbump) January 27, 2021
Kraft Mac and Cheese has been a big part of my marriage since dating days! We needed cheap dates with comfort food and would make a huge bowl and share it. Then through pregnancy cravings and now we make it for our kids. I hope we win! ❤️
— Real Classy Broad (@realclassyb) January 27, 2021
You have no idea how badly I want this
— tyler (@tyler01010101) January 27, 2021
However, there are some people who are simply grossed out by the unusual treat.
With something looking like rat poison. Yuck what did you dream up in the name of a quick buck?! Modern day tobacco industry.
— Rashford for PM: independent and most humane. (@Leorific) January 28, 2021
Gross, gross, gross!! Looks like raw ground beef. NO thank you! Just because you can make something doesn’t mean you should.
— Rebecca Addison (@Icepacklady) January 27, 2021
Why would you so this. The pink dye looks like it would cause health issues.
— r/ogresgonewild (@OgresgonewildR) January 27, 2021
This is making me nauseous.
— SWESA (@SWESAlerts) January 28, 2021
— Kira Marie (@KiraMar50255282) January 27, 2021
You should be arrested for this mess ???? pic.twitter.com/lVbmSpr7d2
— A. Bronx Belle (@BlackYukiViking) January 28, 2021
— (Content Deleted) (@Deleted_24555) January 27, 2021
— Wess (@DJ_Splift) January 27, 2021