Kraft created a Candy Mac and Cheese for Valentine’s Day

Candy Kraft Mac and Cheese has bright pink noodles with sweet candy flavor

Candy Kraft Mac and Cheese

If you and your partner love mac and cheese, then Kraft’s newest version of the cheesy pasta dish may be the perfect Valentine’s Day meal for you.

On Wednesday, Kraft launched Candy Kraft Mac and Cheese, a limited-edition mac and cheese variant that has the same cheesy flavor as the original, but comes with an extra packet that adds hints of sweet candy flavor and turns the noodles bright pink, rather than the usual orange.

A spokesperson for Kraft told Today that the extra packet included in the kit contains fructose, natural flavors, and vanilla extract, which make it tastes like candy. It also contains beetroot and carrot concentrates that give the noodles a vibrant pink hue.

If you want to try a box of this incredibly unique snack, you’ll have to leave it up to chance, as it won’t be available in stores. To enter for a chance to win a box of Candy Kraft Mac and Cheese, go to CandyKraftMacandCheese.com from January 27th through February 8th and key in your name, address, and email address. One thousand lucky winners will receive their prize by February 14th, just in time for Valentine’s Day.

Fan reactions to Candy Kraft Mac and Cheese have been mixed. Some people are intrigued by it and others are excited to try it out:

However, there are some people who are simply grossed out by the unusual treat.

Sources: Popsugar, Kraft Heinz, People