For the price of $499, Dyson thinks your toothbrush watching your teeth might be exactly what your bathroom routine has been missing. The company best known for making expensive vacuums and hair dryers has unveiled the Dyson CameraJet, an AI-powered toothbrush with a tiny built-in camera that can scan your mouth, identify gaps between your teeth, and automatically blast those hard-to-reach areas with mouthrinse.
The camera inside this toothbrush
Smart toothbrushes aren’t exactly new. Oral-B and Philips have spent years making connected brushes that track things like brushing time, pressure, and which parts of your mouth you have managed to clean. Dyson looked at all of that and decided the missing ingredient was a camera.
The CameraJet features a 100,000-pixel macro camera capable of analyzing up to 28 images per second. Its AI scans for gaps between your teeth—the places where plaque can build up—and can trigger a targeted liquid jet within 100 milliseconds of spotting one.
The device uses a cone-shaped jet of mouthrinse rather than the narrow stream you’d expect from a traditional water flosser. According to Dyson, the system is designed to clean between teeth while using lower pressure.
A toothbrush and water flosser that went to Silicon Valley
The CameraJet is Dyson’s attempt to combine brushing and between-the-teeth cleaning into one extremely futuristic-looking gadget. That could appeal to the many people who know they should floss more often but somehow never get around to it.
The toothbrush has a small 12.5-milliliter mouthrinse reservoir, while its charging dock can reportedly refill the tank in around three seconds.
Additionally, the CameraJet connects to the MyDyson app. The app offers live camera viewing, coverage maps, guided cleaning, and personalized brushing feedback.
Putting cameras into glasses, headphones, and other everyday gadgets has already raised plenty of privacy questions. So a camera-equipped toothbrush was always going to invite the question of where exactly those videos are going.
Dyson, however, has maintained that the CameraJet processes images directly on the device and that they are not stored or shared.
Does anyone actually need a $499 toothbrush?
That’s the billion-dollar or, more accurately, $499 question. Smart toothbrushes have been around for years, but they remain a relatively niche category. One study published last year found that more than 85% of participants were not familiar with smart toothbrushes at all.
That makes Dyson’s decision to launch an AI-powered, camera-equipped model at nearly $500 a quite ambitious bet. Then again, this is Dyson. The company has built an entire business around convincing people that everyday appliances can be redesigned, upgraded and sold at prices that occasionally cause a double take. It worked with the Supersonic hair dryer, which helped turn Dyson into a major player in personal-care technology. Now, oral care is the next stop.
And after reportedly spending six years researching and developing the CameraJet, Dyson clearly isn’t treating this as a casual side quest.
If high-tech dentistry is your vibe, the Dyson CameraJet is available for preorder now in blue and pink on Dyson’s website and at Dyson Demo Stores.
Sources: Yahoo Finance, Fox Business