A makeup line inspired by the most iconic treats and Dunkin’ drinks from Dunkin’ Donuts is launching on March 31st.
A collaboration between e.l.f. cosmetics and Dunkin’ Donuts, the e.l.f. x Dunkin’ Donuts makeup collection is an assortment of beauty products featuring an array of donut and coffee-inspired shades, shapes, textures, and scents. The makeup line includes the following items:
The Dunkin’ Dozen ($16)
This makeup set is composed of three bite-size eyeshadow kits featuring 12 shades of perfectly pigmented eyeshadows with creamy and blendable textures. These eyeshadows are inspired by three Dunkin’ Donut flavors: Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles, and Boston Kreme.
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Donut Forget Putty Primer ($12)
The makeup-gripping formula of your donut-loving dreams, this glazed-up primer provides a smooth texture, sweet donut scent, and a soft-focus, glowing finish.
Coffee Lip Scrub ($6)
Bring your coffee obsession to the next level with this gentle, exfoliating sugar scrub that will leave your lips smoothed and conditioned with a delicious Dunkin’ coffee scent.
Glazed for Days Lip Gloss Set ($12)
Get your glaze-to-go with this sheer, glossy duo of Dunkin’s iconic colors. This lip gloss set smells as sweet as it looks with a delicious donut scent.
Strawberry Frosted with Sprinkles Face Sponge ($9)
Soft, absorbent, and easy to use, this donut-inspired sponge ensures flawless makeup blending.
The Classic Dunkin’ Stack Vault ($75)
The Classic Dunkin’ Stack Vault includes the complete five-piece makeup collection – plus a limited-edition e.l.f. x Dunkin’ Donuts reusable cup and straw-inspired brush set. You’ll also get a $5 Dunkin’ coupon code when you get it on elfcosmetics.com.
When and where to buy the e.l.f. x Dunkin’ Donuts makeup collection
The makeup collection will be first available on elfcosmetics.com on March 31st, exclusively for e.l.f.’s Beauty Squad members.
Everyone else can shop the collection at Ulta Beauty stores and ulta.com starting April 3rd.
Mikayla Nogueira, the official e.l.f. x Dunkin’ Donuts ambassador, will also be hosting a live shopping event on her TikTok channel on April 5th at 5 p.m. ET, where all items from the makeup collection will be shoppable.
@mikaylanogueira The @elfyeah x @Dunkin’ collab is the collab of my DREAMS!! Available on elfcosmetics.com for Beauty Squad Members March 31! Or @Ulta Beauty April 3! #elfxdunkin #AD
Also on April 5th, e.l.f. and Dunkin’ Donuts will bring to life a donut-shaped walk-through pop-up experience in NYC’s West Village at 414 West 14th Street, where early risers can shop the makeup collection from 8 a.m. to 12 p.m. ET, or while supplies last.