Domino’s Mix and Match deal is getting a price increase

Delivery orders of Domino’s Mix and Match deal will cost more starting this month

Domino's Mix and Match

Domino’s Mix and Match deal is about to get pricier.

The pizza chain announced during an investor call on Tuesday that its top Mix and Match promotion, which lets customers choose two or more items for $5.99 each, will cost $1 more each for delivery orders starting March 14th.

“We believe that $6.99 is still a great relative value for our delivery customers, offering variety, great taste, and a competitive price while also reflecting the increased costs inherent in a delivery order,” Domino’s CEO Ritch Allison said during the investor call.

The $5.99 price point will remain for carryout orders of the Mix and Match deal because they cost Domino’s less. Carryout orders don’t require delivery drivers who have become harder to find since the pandemic began.

And as a form of compromise for the price hike, Domino’s is expanding the range of items available in the deal. Current options on the Mix and Match menu include medium 2-topping pizza, bread twists, salads, and marbled cookie brownies, while upcoming choices include 32-piece parmesan bread bites, 6-piece wings, and 3-piece chocolate lava cakes.

Mix and Match’s price increase is Domino’s latest move to curb inflation. The chain recently announced that it is cutting the servings of its chicken wings deal from 10 pieces to just 8 as ingredient costs increase. Domino’s also deliberately made the chicken wings deal an online exclusive, so fewer workers were needed to answer phones.

According to Domino’s, the costs of its ingredients jumped 8% to 10% compared to last year ― a figure that is significantly higher than the usual increase of 3% to 4% the chain usually expects.

Source: CNN
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