Cinnamon Toast Crunch is giving away 1 million boxes for free ― here’s how to get one

You can get your free box of cereal via rebate until September 30th

Cinnamon Toast Crunch was recently hailed as the second biggest cereal brand in the U.S., and as a way to thank fans for their overwhelming support, Cinnamon Toast Crunch is giving away up to one million boxes of cereal for free via rebate during the month of September.

From September 2nd through September 30th, fans can receive a rebate for the cost of the Cinnamon Toast Crunch box they purchased (which can be up to $6.50 excluding taxes) by simply visiting and uploading their receipt.

While fans can redeem the rebate for both in-store and online purchases of Cinnamon Toast Crunch, the offer is only limited to one refund per name, family, address, or household. It’s also only available in the U.S. and D.C., its territories, and military addresses except for Rhode Island, Connecticut, North Dakota, and Miami-Dade County. To ensure that you are eligible for the rebate, make time to read the rules and stipulations on the rebate site before buying a box.

The One Million Boxes rebate promotion was announced by the cereal brand by teaming up with family-friendly YouTubers Collins and Devan Key, who surprised fans with a CTC-inspired prank on TikTok. Huge fans of Cinnamon Toast Crunch, the Key siblings transformed themselves into a disguised CTC box to share the One Million Boxes news with their unsuspecting friends.

@collinskeyWait till the end 😂 Visit to learn more, terms applly @cinnamontoastcrunchreal @devankey @laurennrobertson ##fyp ##foryou♬ original sound – collinskey

“There are a million reasons to love Cinnamon Toast Crunch, so giving away one million boxes via rebate to celebrate its epic cinnamon taste was only natural,” said Mindy Murray, senior brand experience manager for Cinnamon Toast Crunch. “After all, the only thing that tastes better than CTC, is free CTC.”

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The One Million Boxes rebate promotion comes after Cinnamon Toast Crunch’s parent company General Mills recently saw a 26 percent growth in its U.S. cereal business.

Sources: Delish,, General Mills