Forget ghosts and goblins because this upcoming Halloween is all about whimsical bodysuits! Chipotle is spicing up this year’s trick-or-treat season with its first official Halloween costume line, which lets you ditch the scary for something truly quirky. Designed in collaboration with Spirit Halloween, the restaurant chain’s Halloween costume collection is inspired by popular memes shared on both brands’ social channels. Keep reading below to have your first glimpse at the oddly satisfying Chipotle x Spirit Halloween costumes.
From Meme to Reality: Chipotle’s First-Ever Halloween Costume Line
The inspiration behind Chipotle’s inaugural Halloween costume collection stems from a long-running social media trend where users create spoof Halloween costumes using Spirit Halloween’s iconic packaging.
In 2022, Chipotle jumped on this trend, sharing a fictional “Chipotle Fork” costume—simply an image of one of the chain’s black plastic forks—with the playful caption, “Found ur costume.” The following year, the brand took it further by introducing a “Chipotle Napkin” costume concept, featuring a person in a tan bodysuit with the Chipotle logo on the chest.
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Now, Chipotle has teamed up with Spirit Halloween to turn these viral jokes into actual costumes. In addition to the “Chipotle Fork” and “Chipotle Napkin” costumes, Chipotle’s Halloween Costume Line also includes the “Chipotle Water Cup,” “Chipotle Burrito,” and “Chipotle To-Go Bag” costumes.
“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, Chief Brand Officer at Chipotle, in a press release issued on September 4th. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”
Kym Sarkos, Executive Vice President at Spirit Halloween, added: “We’re no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life.”
Where to buy Chipotle’s Halloween Costume Collection
Ready to dress up as your Chipotle favorites? Starting September 6th, the limited-edition collection of five Chipotle costumes will be available online and in select physical stores while supplies last.
- Online: You can find the costumes exclusively on https://fave.co/3zbSgWefor customers in the U.S. and Canada.
- In-Store: Look for them at select Spirit Halloween locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York.
The costumes are sold individually, ranging in size from adult small to XL. Each one costs $39.99 in both the U.S. and Canada.