Brisk has officially launched the zero-sugar version of its original lemon iced tea, and to mark the product launch, the beverage brand has teamed up with famous footwear artist Dan “Mache” Gamache of Mache Custom Kicks for a new sneaker collaboration.
Inspired by the new Brisk Zero Sugar Lemon Iced Tea, the custom hand-painted sneakers by Mache feature a two-toned upper. The front part is painted black, while the back portion is colored yellow. The toe boxes are adorned with black and white doodle-like designs with the word “YEP” spelled out in yellow. Completing the cool funky look of the shoes are sky blue laces and Brisk branding on the lateral side of the heel.
For a chance to win a pair of limited-edition sneakers by Mache, fans should join Brisk’s Unlock Your Zero Drop promotion. To enter the giveaway, fans should purchase a Brisk Zero Sugar Lemon Iced Tea from their favorite retail stores and simply key in the code found under the cap or inside the box on drinkbrisk.com/zerodrop.
Consumers who submit a code are automatically entered into the grand prize sweepstakes to win various prizes, including one of the five custom-made pairs of sneakers by Mache. Those who enter a code also have a chance to win one of over 2,600 prizes instantly.
This is the second time Mache has collaborated with Brisk. The artist first teamed up with Brisk in 2016 when he created limited-edition sneakers inspired by the beverage brand’s Pineapple Passionfruit summer drink.
The rollout of Brisk Zero Sugar Lemon Iced Tea is the company’s first national product launch in five years.