Barbie’s latest outfits are covered in Super Mario, Hello Kitty, and other geeky franchises

Barbie is going geek chic with Super Mario Bros, Cats, SpongeBob other geeky outfits

Barbie's Super Mario outfits

When we toured Mattel’s booth at Toy Fair this past weekend, there was one thing missing in the Barbie area – technology. In recent years, Mattel has made headlines by incorporating fun and even cutting edge tech in Barbie. Remember the Siri inspired Hello Barbie?

But for 2018, the WSJ has confirmed that Mattel has returned Barbie back to her roots, and that means focusing on fashion, her career, and other elements of traditional Barbie play over tech.

dscf2579 1024x684 - Barbie's latest outfits are covered in Super Mario, Hello Kitty, and other geeky franchises
Bee Keeper Barbie is cute, but completely low tech

At the show, Mattel introduced new Barbies like Bee Keeper, Vet and, Farmer Barbie, all of which are definitely fun and inspiring for little kids – but they lack any sort of electronic components. Fortunately, the lack of electronics doesn’t mean that Barbie will be any less geeky in 2018, because she’ll certainly be dressing very geeky.

dscf2585 1024x684 - Barbie's latest outfits are covered in Super Mario, Hello Kitty, and other geeky franchises
Barbie’s Super Mario Bros and Princess Peach outfits

To that effect, Barbie has a whole bunch of new outfits that will make geeks jealous. Super Mario, SpongeBob SquarePants, Hello Kitty, and Care Bears are just some of the geek-tastic franchises that Barbie will be strutting this year as tops, dresses and more. Oh, and then there are the cat dresses and cat themed clothing.

dscf2589 1024x684 - Barbie's latest outfits are covered in Super Mario, Hello Kitty, and other geeky franchises

That’s not to say that Barbie play will be completely devoid of technology in 2018. The Barbie Fashion Closet app offers digital interactivity for kids while dressing up Barbie. However, it is clear that for now, the company wants Barbie to focus on returning to her roots.

READ
Netflix’s December lineup includes The Big Lebowski and other classics

Now if we could only get that Hello Kitty bow skirt in a human size.

dscf2591 1024x684 - Barbie's latest outfits are covered in Super Mario, Hello Kitty, and other geeky franchises
Barbie’s Hello Kitty and SpongeBob SquarePants outfits
dscf2595 1024x684 - Barbie's latest outfits are covered in Super Mario, Hello Kitty, and other geeky franchises
Barbie’s Care Bears shirt

dscf2588 1024x684 - Barbie's latest outfits are covered in Super Mario, Hello Kitty, and other geeky franchises

 

SNL Funko pops

SNL’s D*ck in a Box is getting its own Funko Pop!

50 cent 150x150 - How 50 Cent became an unexpected Bitcoin millionaire

How 50 Cent became an unexpected Bitcoin millionaire