American Girl has entered the world of podcasting.
The Mattel-owned brand, known for its line of adorable dolls and as a longtime children’s content publisher, launched the American Girl Podcast Network earlier this week.
What is American Girl Podcast Network?
Rooted in the brand’s popular stories, characters, and real-world advice, the American Girl Podcast Network aims to connect and entertain girls, their parents, and the entire fan community over their shared love of all things American Girl.
The new podcast network features ad-free shows of different formats and themes with hopes to amplify the brand’s digital and creative storytelling and spark imaginations and a love of reading.
The American Girl Podcast Network launched with three original shows — one scripted podcast that debuted on Tuesday, and two nonfiction podcasts that will premiere this summer. Find out more about these American Girl podcasts below:
American Girl 10-Minute Mysteries
Debuted on May 24th, this scripted podcast series of bite-sized content is developed from American Girl’s slate of beloved historical character mystery books, taking young readers on action-packed adventures full of fun, friendships, and suspense. Season 1 is based on fan-favorite A Light in the Cellar: A Molly Mystery and features the voice of actress and podcast host Maggie Lawson.
American Girl Fan Club
Set to debut on July 13th, this nonfiction podcast is hosted by two real-life American Girl superfans, Sydney Paulsen and Kristen Washington. Promising to go where no podcast has gone before, American Girl Fan Club will give fans exclusive access to all the behind-the-scenes facts and trivia about the creation and evolution of American Girl’s iconic characters and content throughout the years. The show will also feature special guest interviews and insider sneak peeks of exciting things to come.
The Smart Girls Podcast
Scheduled for an August 17th launch, this podcast is based on American Girl’s most popular advice series, A Smart Girl’s Guide. For two decades, the Smart Girl’s Guides have been a trusted resource for parents and their kids, with more than 6 million books sold to date. Building on that success, this podcast is full of conversations aimed to help tweens navigate what’s really happening with their emotions, mental health, friendships, and more. The host of the show, actress Shay Rudolph, will be joined by cultural expert and creative producer for the podcast network Jess Weiner, as they interview celebrated guests and young changemakers to ask all the questions listeners want to know.
Where to listen and watch American Girl podcasts
The American Girl Podcast Network is available on all streaming platforms where listeners get their podcasts. Audio and visual clips from the podcasts will also be shared on American Girl’s social channels. American Girl 10-Minute Mysteries, in particular, will also be available on American Girl’s YouTube channel for those who like to watch while they listen.