Samsung is expanding its 2026 TV lineup once again, this time with the launch of its new OLED series and The Frame Pro lineup. The release comes shortly after the brand introduced its Neo QLED and Mini LED models, giving you even more options across premium and design-focused categories.
The new TVs aim to cover the ends of different spectrums. While the OLED lineup focuses on cinematic picture quality and high-performance gaming, the Frame Pro lineup continues to blur the line between a TV and wall art. All in all, both models are combining display tech with home décor appeal.
Samsung OLED Lineup Targets Performance and Gaming
Samsung’s 2026 OLED lineup includes three models: S95H, S90H, and S85H, covering a wide range of price points and sizes. Across the lineup, you get pixel-level precision for deeper blacks, brighter highlights, and more accurate colors. The TVs also feature glare-reducing technology, helping you enjoy content clearly even in bright rooms.
For gamers, the OLED series supports Motion Xcelerator 165Hz, offering smooth motion and responsive gameplay at up to 4K 165Hz. Combined with features like VRR and low-latency performance, these TVs are designed to handle both next-gen consoles and high-end PC gaming.
Audio is also a key focus, with built-in Dolby Atmos support delivering immersive, multidimensional sound that moves around you. Pricing starts at $1,200 for the S85H (48-inch) and goes up to $6,500 for the S95H (83-inch), giving you flexibility depending on your needs and budget.
For those who want the best of both worlds, the flagship S95H debuts Samsung’s new FloatLayer Design. This premium aesthetic features a very creative, sleek metallic bezel that allows the panel to sit nearly flush against the wall, creating the illusion that the screen is floating in mid-air.
It’s a clear nod to The Frame’s gallery style, and for the first time on a Samsung OLED, it includes full access to the Art Store. This means when you aren’t gaming at 165Hz, your flagship OLED can display the same world-class library of 5,000+ artworks as The Frame Pro, effectively making it the “Ultimate Art TV” for performance purists.
The Frame Pro Blends Art and Technology
Samsung is also introducing the new The Frame Pro series, which builds on the brand’s popular Art TV concept. Starting at $2,000 for the 65-inch model and reaching $4,000 for the 85-inch version, the TV doubles as both a display and wall art.
The Frame Pro features a Neo QLED 4K display with enhanced brightness, contrast, and color, along with upgraded glare-free technology. This combination makes your artwork and images look more realistic while reducing distractions.
The new model retains the brand’s Wireless One Connect Box, which lets you connect your devices up to 30 feet away, reducing visible cables and keeping your setup clean. Additionally, the TV now features a motion sensor, allowing it to light up only when someone walks into the room.
Through Samsung’s Art Store, you can access over 5,000 artworks from museums and artists worldwide, turning the TV into a rotating digital gallery when not in use. Plus, there are now different frames to choose from to match your home décor.
Smarter Features with AI and Long-Term Support
Both the OLED lineup and the Frame Pro series include Samsung’s latest AI-powered features, designed to enhance picture quality, sound, and overall usability. Tools like Vision AI Companion let you interact with TVs using natural language, while Pet Care lets you know when your pet needs attention.
You also get features like AI Sound Control and AI Soccer Mode, which automatically adjust audio and visuals based on what you’re watching. Samsung is promising up to seven years of OS updates, helping ensure the TVs stay current with new features and improvements over time.
Expanding Options Across Premium TV Categories
With the addition of the new OLED models and The Frame Pro series, Samsung continues to broaden its 2026 TV portfolio. Whether you’re looking for top-tier picture quality, gaming performance, or a TV that doubles as home décor, the latest lineup offers a wider range of choices.
As availability rolls out, these new models further reinforce Samsung’s push into AI-powered, design-focused, and high-performance TVs across multiple categories.
Quick Verdict
Ultimately, if you’re a hardcore PC gamer, the S95H’s 165Hz and AI-enhanced motion are the stars here. But for those who want a living room that looks like a curated gallery without sacrificing Neo QLED brightness, The Frame Pro is the clear winner.