The world of candy just got a prehistoric twist. M&M’S has joined forces with the iconic Jurassic World franchise to release a limited-edition line of packs that bring bold dinosaur designs and blockbuster excitement straight to store shelves. With eye-catching visuals and a taste of adventure, these special packs are the perfect way to celebrate the franchise’s long-awaited return to the big screen.
M&M’S Debuts Dino-Inspired Packs Ahead of Jurassic World Rebirth Premiere
M&M’S, a fan-favorite brand from Mars, is bringing prehistoric excitement to the candy aisle with a thrilling new partnership celebrating the upcoming film, Jurassic World Rebirth. M&M’S has unveiled three limited-edition Mega Peanut Butter packs, each showcasing a fierce dinosaur from the land, sea, or air. Available now at MMS.com and select retailers nationwide, these special packs offer fans a tasty way to get excited about the movie before it hits theaters on July 2nd.
M&M’S Fun Club Members Get a Dino-Sized Upgrade Thanks to Jurassic World Collaboration
The epic team-up between M&M’S® and Jurassic World: Rebirth is taking the adventure to the next level, especially for M&M’S Fun Club members. Fans who join the Fun Club can complete interactive challenges that celebrate this blockbuster collaboration, including snapping a photo of all three limited-edition packs to earn points. These points can then be redeemed for exclusive prizes and special offers.
Not a member yet? No problem! Signing up is quick and easy at mms.com/fun-club, where new members can dive right into the fun and start collecting rewards tied to the Jurassic-themed promotion.
In addition to rewards, fans can enjoy fresh digital content starring M&M’S beloved spokescandies as they bring the prehistoric party to life with their signature “dino-myte” charm.
“At Mars, we’re always looking for new, exciting ways to connect with our fans, and the partnership between M&M’S and Jurassic World Rebirth delivers just that,” says Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. “By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we’re creating a colorfully fun experience for moviegoers and candy lovers alike.”
What You Need to Know About Jurassic World Rebirth Before It Hits Theaters
Jurassic World Rebirth marks a bold new chapter in the Jurassic saga, directed by Gareth Edwards (Rogue One) and penned by franchise original screenwriter David Koepp.
Set five years after Dominion, the film follows a covert team, led by Scarlett Johansson’s Zora Bennett, as they journey to a forbidden island once used by InGen. Their mission: collect DNA from the three largest living dinosaurs—land, sea, and air—to help develop a potentially life-saving drug. But as expected, chaos ensues when mutated prehistoric creatures, including a grotesque “Distortus rex,” and a stranded civilian family, enter the mix.
Leading a fresh and star-studded cast, Johansson is joined by Mahershala Ali (Duncan Kincaid) and Jonathan Bailey (Dr. Henry Loomis), alongside notable talents like Rupert Friend and Manuel Garcia‑Rulfo. Producing are franchise veterans Frank Marshall and Patrick Crowley, ensuring the film remains true to its legacy while boldly forging a new path. Edwards has emphasized the return to practical effects and immersive settings, aiming to capture the wonder and tension that defined Steven Spielberg’s original Jurassic Park.