If you’re an M&M’s fan who has missed that marshmallow crunch, now’s your moment. White Chocolate Marshmallow Crispy M&M’s are officially back after a two-year absence.
The limited-edition flavor, which first landed quietly in 2023, has returned to shelves, but you’ll only find it at Target.
Last time this M&M’s flavor was available, fans said they were unforgettable—and compared them to eating a Rice Krispie treat disguised as an M&M.
Now they’re back in 7.4-ounce shareable bags for $4.99, just in time for summer candy resets. The packaging even leans into the theme, with sunglasses graphics and “reimagine summer fun” printed across the front.
This isn’t some tweaked version or remix – it’s the real deal. Inside the bag is that same crisp marshmallow center, coated in smooth white chocolate, all wrapped in a crunchy candy shell. However, the flavor has a new look that swaps out pastel spring tones for a cooler palette—royal blue, white, cream—but the formula hasn’t changed.
How long will they stay around for? No one’s saying. But if history’s any guide, you might want to stock up because these weren’t easy to find last time around, and fans have been asking for a comeback ever since they disappeared.