Mamma Mia! The TAG Heuer x Super Mario smartwatch is already sold out

It was a limited run of just 2,000 timepieces

TAG Heuer x Super Mario smartwatch

After posting a very retro-themed teaser, earlier this week Tag Heuer finally revealed its special edition Super Mario-themed watch.  But much to everyone’s surprise, the special edition watch is actually a limited-edition version of Tag Heuer’s Connected Wear OS and not a mechanical piece as expected. Its price is also within the price range of Tag’s Connected Wear line at $2,150.

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Starting with its smartwatch features. This special edition model features a little animated Mario living as the watch’s guide and voice. The more the wearer is active, the livelier Mario gets.

A “gamification rewards system” is also in place that will trigger different Mario animations depending on the percent of steps you get within the day. Different animations unlock at 25, 50, 75, and 100 percent of steps. The watch also houses four Mario-themed faces.

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As for design, all around the watch lives small Mario-themed accents. The pushbuttons, crown logo, and bezels are similar to the iconic color red of Super Mario. There’s an M engraved on the crown and strap buckles while the back features a special engraving that reads “TAG Heuer x Super Mario Limited Edition”.

It also comes with two straps — one leather band on red rubber and a sportier rubber alternative in red.

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Tag Heuer also mentions that there may be a possibility of adding these graphics and features to other Connected Wear OS models

The special edition TAG Heuer x Super Mario watch went on sale today with a limited run of just 2,000 pieces, and it has already sold out.