A new reality TV show has just been announced and it involves, of all things, The Sims 4. Electronic Arts has partnered with Turner Sports’ ELEAGUE and BuzzFeed Multiplayer to bring to life The Sims Spark’d, a reality competition that pits players against each other in building challenges, character creation, and storytelling.
Set to air later this month on TBS, The Sims Spark’d will be hosted by American Idol finalist Rayvon Owen and will be joined by three judges, Maxis game developer, Dave Miotke, BuzzFeed Multiplayer’s Kelsey Impicciche, and singer-songwriter Tayla Parx. It’s set to run for four episodes and will feature 12 contestants. The winner will receive a cash prize of $100,000.
Lyndsay Pearson, GM of The Sims franchise says that the game has been a “groundbreaking experience” and has given players a new virtual life that they can create and live out in the game. “We’re continuing that innovative spirit, bringing our community together to compete and showcase their in-game storytelling on a reality show in an entirely new way.”
The Sims Spark’d will debut on Friday, July 17th, at 11PM ET on TBS and will continue every Friday with encore airings on Saturday. Once aired, episodes will be available to stream on Mondays on BuzzFeed Multiplayer.