The long wait is finally over! The highly requested Taco Bell Volcano Menu has officially made its comeback after an eight-year hiatus. Below is everything you need to know about its epic return.
What is Taco Bell Volcano Menu?
The Volcano Menu was first introduced in 1995 and was discontinued in 2013. It was brought back for a limited time in 2015 but was discontinued again shortly after. The menu’s popularity has led to many petitions and social media campaigns calling for its return. Taco Bell finally caved to fan demand and announced in June 2023 that the Volcano Menu would be making a comeback on the 29th of the month. However, like its 2015 return, the Volcano Menu’s 2023 comeback will also run for a limited time.
What is Taco Bell Volcano Taco?
The Volcano Taco holds seasoned beef, shredded lettuce, a three-cheese blend, and, of course, Lava Sauce in an iconic fiery red Volcano crunchy taco shell. The fan-favorite item costs $2.49 each.
What is Taco Bell Double Beef Volcano Burrito?
Priced at $3.99, the Double Beef Volcano Burrito wraps seasoned rice, seasoned beef, a three-cheese blend, reduced fat sour cream, crunchy Fiesta tortilla strips, and Lava sauce in a warm flour tortilla.
What is Taco Bell Lava Sauce?
The Lava Sauce is a spicy nacho cheese sauce made with habanero peppers and red jalapeño peppers. It was first introduced in 2008 as part of the Volcano Menu and quickly became a fan favorite. The sauce has a medium-to-hot heat level, and it has a smoky, slightly sweet flavor.
Aside from the Volcano Taco and the Double Beef Volcano Burrito, the versatile sauce can be used on almost all Taco Bell core menu items. For instance, fans looking for an added level of heat from their Crunchwrap Supreme or bean and cheese burrito can add Lava Sauce to their order for just $1.
Taco Bell partners with Paris Hilton for the return of the Volcano Menu
To celebrate the return of the Volcano Menu, Taco Bell has partnered with the queen of heat, Paris Hilton, for a themed advice line.
1-844-THTS-HOT is Taco Bell’s first-ever pre-recorded advice Hot Line. After dialing the Hot Line at 1-844-THTS-HOT, fans can engage with a selection of six pre-recorded messages featuring Paris’ voice. The line gives fans the chance to get advice on what’s hot and what’s not straight from Hilton herself.
“Taco Bell’s Volcano Menu isn’t just iconic, it’s the epitome of hot,” said Hilton in a statement. “I am loving being a part of this Y2K revival with my very own Hot Line and hope fans will take my advice to sliv más.”
On the decision to bring back the Volcano menu with the help of Hilton, Taylor Montgomery, US Chief Marketing Officer at Taco Bell, said: “We’re always listening to our fans, and the extensive passion and needs of the Volcano fanbase could no longer go unmet. Taco Bell is always looking to deliver on the ‘surprise’ factor for fans and build on our reputation of choosing authentic partnerships with those who are already mega-fans. So, to bring the heat for this major campaign, we called on none other than Paris Hilton. Always in the know of what’s hot, Paris will help bring back these beloved items of the 2000s that never go out of style.”
Krystal Hauserman, CMO of Hilton’s next-gen media company, 11:11 Media, added that the Hot Line is just the beginning of the celebrity’s partnership with Taco Bell. Hauserman teased that fans will soon be able to join the fun in other ways including on TikTok and through new music by Hilton.
How to order the Taco Bell Volcano Menu?
The Volcano Menu officially made its return to Taco Bell locations across the United States on June 29, 2023, with Taco Bell Rewards members getting exclusive early access on June 27. Offered in a la carte or combo options, items from the Volcano Menu will be available while supplies last.
Aside from in-store ordering, fans can also order the Volcano Menu for delivery exclusively on DoorDash from June 29 to July 5. DashPass subscribers on DoorDash can also enjoy a free Volcano Taco or Double Beef Volcano Burrito on orders $15 and over. For the uninitiated, DashPass is DoorDash’s membership program that offers exclusive perks, $0 delivery fees, and reduced service fees on eligible orders, saving members over $35 a month on average.
Then beginning July 6, fans can order the Volcano Menu on the Taco Bell app, DoorDash, Uber Eats, Postmates, and Grubhub for a limited time.
Taco Bell Volcano Menu review
Shortly after the return of the Volcano Menu, vloggers from different parts of the country started to release video reviews of the menu on YouTube. You can check out some of them below: