The Samsung Frame TV debuted years ago to challenge an assumption – in a world where everything is connected, why should a TV be a plain black rectangle when it’s not in use? The Frame turned the TV into a dynamic art gallery, allowing it to add to the decor instead of needing to be hidden away. Now that digital art is more and more often bought and sold as NFTs, you can bet Samsung is going to make sure their TV platform is ready.
Samsung just announced a bunch of details about their 2022 TV plans during the semi-virtual CES 2022, including an update to the Frame TV and new features for folks in the NFT market. The NFT features, which will come to several of their connected TVs aside from the Frame TV, work with the new Ambient Mode on the TVs’ home screens, which is used to display digital art when the TV is not in use. Not necessarily groundbreaking, but here’s a first – you’ll be able to access an NFT marketplace that aggregates several NFT trading platforms.This is in addition to the Frame’s Art Store UX, which adds curated recommendations based on personal preferences and trends.
The big news for digital art collectors? It’ll be possible to preview what a piece of digital art will look like on the TV before purchase. Samsung’s Smart Calibration feature will even adjust the TV’s settings to match the artist’s preferred settings for the NFT, if they’ve laid them out, just to make sure everything looks the way it’s meant to. It’ll even be possible to poke around the metadata to see who owned the NFT before you. Expect to see this used as much to adorn the walls of your favorite high-end boutiques as much as you’ll see it in living rooms.
On the hardware side, this year’s Frame TV will use Samsung’s QLED display tech and a new matte, anti-reflective display to make images look even more lifelike than before — even in bright rooms. The 2022 Frame TV will be available from 32 inches all the way up to 85 inches, and can be purchased with accessories like the My Shelf extension and alternate bezel colors and textures.
On top of new hardware, Samsung announced a refresh to their home screens. The company’s new Home Screen is designed to be more elegant, intelligent, and intuitive. On the Media Screen, users are given quick access to shows or movies they’re currently or in the middle of watching, along with personalized recommendations.
Another new feature is Watch Together, the world’s first TV-based platform for watching live or streamed content with friends and family. Using smartphone cameras, users can come together, much like a video call, and watch content together in real-time.
The Gaming Hub has similar features — users can immediately jump into their recently played games, whether cloud-based or from a console. It also works with third-party accessories like controllers and headsets.
Speaking of gaming, Samsung is also set to release its first-ever 144Hz 4K TV as part of its Neo QLED line. Combined with the new Gaming Hub, users will be able to customize settings with the game bar and get access to various gaming features including Zoom-in Mode and ultrawide Multi-View, where they can watch a YouTube video while gaming. The refresh rate will be welcome for anyone big into first-person shooters or other faster-paced games.
There’s even remote control news! The new Eco Remote is a small step towards eco-friendliness — the new remote is made partly with recycled materials, and relies on solar energy and RF harvesting to remain battery-free.
To wrap things up, Samsung also showcased its MicroLED tech for 2022. Built for providing a more immersive visual experience, Samsung’s MicroLED TVs feature 24.9 million micro-sized LEDs and are capable of emitting 10% more colors than previously. On the audio side, these TVs come equipped with Dolby Atmos and Object Tracking Sound Pro features for more dynamic surround sound effects to match movement onscreen. The new MicroLED TVs are modular and can be purchased in up to a staggering 178 inches in size, with standard sizes including 89-inch, 99-inch, and 110-inch models. You can also expect new Neo QLED TVs this year, including that 144Hz TV, in 4K and 8K models.